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Nancy Daniels

@nancydaniels

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Senior copywriter and editor who drives revenue through strategic content.

United States

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What I'm looking for

I want to lead high-impact B2B content and editorial work that grows revenue—owning strategy, production, and optimization across the full lifecycle, while collaborating cross-functionally to align content with pipeline and measurable outcomes.

I’m a Senior Copywriter, Editor, Storyteller, and Writing Consultant who spearheads content initiatives from strategy through post-launch optimization, keeping every deliverable aligned with business goals. My work has driven $2.5 billion in revenue, supported a $315 million startup sale through strategic brand presence, and increased peak revenue to $157.7 million with targeted content strategies.

From B2B content marketing and marketing operations to sales enablement and internal communications, I build high-converting assets—webpages, product collateral, case studies, customer success stories, emails, and scripts—then measure and improve performance. I also deliver expert academic and dissertation editing, including managing Wiley-published scholarship (Chicago Manual style, on-time delivery) and advising doctoral candidates with a stated 100% graduation/pass rate for clients.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter, Editor & Consultant

Current

Eastern Consulting

Jan 2007 - Present (19 years 6 months)

Spearheaded content initiatives across strategy to post-launch optimization, driving major revenue outcomes. Provided Amazon product description copywriting and dissertation editing support for doctoral candidates, with clients from leading universities.

Content Strategy Product Descriptions Editing and Proofreading Storytelling Brand Development ChatGpt Claude Grok

Senior Copyeditor

Educational Theory Journal

Jan 2024 - Jan 2025 (1 year)

Edited and refined scholarly articles for Educational Theory while managing multiple deadlines. Collaborated with the managing editor to handle author queries in line with Chicago Manual style standards.

Academic Editing Chicago Manual Of Style Author Queries

Senior Content Marketing Manager

Inxeption

Jan 2022 - Jan 2023 (1 year)

Owned B2B content strategy and execution across sales enablement, demand generation, and internal communications. Produced high-converting assets and partnered with Product, Design, and Sales to align content with pipeline and revenue goals.

B2b Content Marketing Sales Enablement Demand Generation Internal Communications Case Studies Email Marketing Marketing Operations Cross Functional Collaboration Campaign Execution

Content Marketing Manager

Magic Leap

Jan 2021 - Jan 2022 (1 year)

Developed and executed B2B content marketing strategy and marketing operations, creating and promoting content to educate and engage target audiences. Managed content marketing planning and key areas including editorial calendars, SEO, landing pages, and content performance monitoring.

B2b Content Marketing Marketing Operations Content Planning Editorial Calendar Social Media Copywriting Landing Pages SEO Content Performance

Sales Enablement Program Manager

Hitachi Vantara

Jan 2019 - Jan 2020 (1 year)

Supported sales with enablement content, training, and analytics to improve sales conversations and customer engagement. Developed global enablement strategy and created sales plays, videos, and presentations for field and partner teams across regions.

Sales Enablement Sales Operations Support Sales Play Training Enablement Internal Communications Win Reports Analytics MindTickle Seismic Workfront Usability and Accessibility of Sales Content

Associate IT Officer

United Nations High Commissioner for Refugees (UNHCR)

Jan 2018 - Dec 2018 (11 months)

Led development and maintenance of project management methodology, tools, and templates used within UNHCR’s Project Management Life Cycle. Produced project documentation and monitored portfolio progress, managing growth, risks, issues, controls, reporting, and communications.

Portfolio Management Project Documentation Business Case Development Program Administration Reporting

Sales Enablement Program Manager

OpenText

Jan 2016 - Jan 2017 (1 year)

Developed sales training and onboarding across 16+ business units, including targeted messaging for pitches to improve sales conversion outcomes. Enhanced sales webinars and collaborated cross-functionally to support pipeline growth.

Sales Enablement Sales Training Onboarding Targeted Pitching

Sales Enablement Program Manager

Jan 2015 - Jan 2016 (1 year)

Designed and delivered content-driven sales enablement strategy and training programs for 150+ sales professionals. Produced onboarding and continuous learning, managed the training portfolio, and hosted webinars and podcasts to support engagement and performance.

Sales Enablement Sales Training Onboarding Value Selling Challenger Sales Training Management Webinars Podcasts Newsletters Internal Communications Demand Generation Revenue Growth

Business Operations Manager

Jan 2014 - Jan 2015 (1 year)

Developed executive-facing content including quarterly balanced scorecards and product roadmap and planning documentation. Supported strategic planning for a $250M business unit through planning communications.

Executive Communication Balanced Scorecard Product Roadmapping Strategic Planning Internal Communications

Senior Technical Editor

Jan 2008 - Jan 2014 (6 years)

Partnered with product and engineering agile teams to produce user-focused content and implementation plans. Wrote and edited training content for local, virtual, and on-site delivery while leading editorial standards and style guide development for a team.

Technical Editing Agile Collaboration Implementation Planning Training Content Development Editorial Standards Style Guide Product documentation

Marketing Communications Specialist

Exstream Software

Jan 2007 - Jan 2008 (1 year)

Created and edited targeted marketing content across Financial Services, Insurance, Healthcare, and Public Sector verticals. Produced change management and internal communication campaigns, and supported integrated marketing, events, and thought leadership through trade publication articles.