At B&H Photo, I maintain a distinct brand voice across B2C and B2B channels, lead site content development, and create content strategy for new features. My work improved platform cohesion and usability by 76% over three years, increased ROS banner performance by 81%, and raised content engagement by 20%.
Across freelance client work, Everyday Health, and Holsted Marketing, I’ve refreshed brand identities, developed integrated campaigns, led creative teams, and used testing to improve performance. I’ve helped clients exceed forecasts, increased business volume by 35%, and increased revenue by 50% through stronger brand assets and more efficient in-house production.
