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Chris Hawley

@chrishawley

Message

I craft strategic communications that connect complex ideas with audiences.

United States

Message

What I'm looking for

I'm looking to create thoughtful, strategic communications that make complex ideas clear, human, and useful for diverse audiences.

I craft thoughtful communications that connect organizations with their audiences. At Microsoft through We. Communications, I create short- and long-form content for a global employee audience of more than 200,000.

I lead writers and graphic designers from campaign concept through execution, establish an empathetic brand voice, and develop executive messaging and social thought leadership that drew 20,000 new followers.

Previously, I shaped brand messaging for IT organizations at Zones, led web and newsletter strategy at UW's Center for Studies in Demography and Ecology, and ran lead-generation campaigns at Acumatica. I use analytics, client feedback, and audience analysis to make copy clearer and more effective.

My background also includes editing, content strategy, web migration, and mentoring teams. I bring a human approach to complex information, including benefits communications that improved employee understanding by 20%.

Experience

Work history, roles, and key accomplishments

Lead Copywriter

Microsoft — We. Communications

Jan 2020 - Jan 2026 (6 years)

Created impactful short- and long-form copy for a global audience of over 200,000 employees. Led and mentored teams of writers and graphic designers on marketing campaigns and creative strategy.

Copywriting Content Strategy Brand Voice Social Media Analytics AI Mentorship Leadership

Head Copywriter

Zones, LLC

Jan 2017 - Jan 2020 (3 years)

Developed distinct brand messaging and communication strategies for leading IT organizations. Doubled output of marketing campaign copy, editorials, and website copy.

Copywriting Brand Messaging Content Strategy Internal Communications Mentorship Project Management

Communications Lead and Web Editor

Center for Studies in Demography and Ecology (CSDE) at UW

Jan 2015 - Jan 2017 (2 years)

Planned and supervised web content migration as clients adopted WordPress. Refreshed website content and layout in accordance with new content strategy and UX best practices.

Web Content WordPress Content Strategy UX Newsletters Social Media

Marketing Campaign Manager and Copywriter

Acumatica

Jan 2014 - Jan 2015 (1 year)

Planned, wrote, and executed company-wide lead-generation and nurture campaigns. Measured website analytics and used insights to inform new marketing content.

Marketing Campaigns Lead Generation Copywriting Web Analytics Press Releases

Proofreader/Reviewer

Gleim Publications

Jan 2012 - Jan 2014 (2 years)

Edited accounting and aviation documents for coherence, consistency, and accuracy prior to release. Supervised proofreaders and provided constructive criticism on the quality of their work.

Proofreading Editing Supervision Documentation