Sherry Chiger
@sherrychiger
Experienced writer and editor with over 20 years in content creation.
What I'm looking for
With over 20 years of experience in writing and editing, I have honed my skills in creating compelling marketing collateral, articles, blog posts, and various forms of content. My journey has allowed me to work with both B2B and B2C clients, including notable names like Access Intelligence and 1-800-Flowers.com. I take pride in my ability to increase revenue through content-driven sales opportunities, such as enewsletters and microsites.
During my tenure as a Senior Manager of Editorial at One Kings Lane, I successfully increased monthly blog traffic from 60,000 to 88,000 page views, generating an average of $18,500 in attributed sales each month. My collaborative work with marketing and creative teams has led to innovative promotional concepts, and I developed a comprehensive style guide that has streamlined our editorial processes. I have also been recognized with a Gold Award and two Bronze Awards from the American Society of Business Publication Editors for my contributions to the field.
Experience
Work history, roles, and key accomplishments
Freelance Writer/Editor
Self Employed
Feb 1997 - Present (28 years 3 months)
Over 20 years of experience creating marketing collateral, articles, and various forms of content for B2B and B2C clients. Notable works include children's books for Scholastic and a novel for adults.
Senior Manager, Editorial
One Kings Lane
Feb 2011 - Jan 2024 (12 years 11 months)
Managed editorial content including emails, landing pages, and product descriptions. Increased blog traffic significantly and collaborated with marketing teams to enhance promotional strategies.
Editor at Large
Chief Marketer Group, Penton Media
Feb 2010 - Feb 2011 (1 year)
Produced weekly enewsletters and articles, enhancing subscriptions and clickthrough rates. Leveraged social media to boost brand awareness and page views.
Editorial Director
Catalogue e-business
Jun 2007 - Jan 2010 (2 years 7 months)
Oversaw all editorial aspects, upgraded content quality, and relaunched the website, resulting in doubled traffic. Launched enewsletters and improved usability.
Editorial Director
Multichannel Merchant
Dec 1995 - Jun 2007 (11 years 6 months)
Managed editorial production, hosted webinars, and collaborated with sales and marketing teams. Spearheaded rebranding and launched custom publications.
Education
Degrees, certifications, and relevant coursework
Unknown
Writing/Editing
No specific educational details provided.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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