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Alexandra Kogan

@alexandrakogan

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Senior copywriter with expertise in brand voice and content strategy.

United States

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What I'm looking for

I am seeking a dynamic role where I can leverage my copywriting expertise to drive impactful marketing strategies and enhance brand messaging.

I am a seasoned Senior Copywriter and Copy Editor with extensive experience in shaping brand voice and developing compelling content across various channels. At Alorica, I led copy strategy for enterprise-wide repositionings, ensuring consistency and clarity in messaging through ABM campaigns, case studies, landing pages, and more. My role involved collaborating cross-functionally to align campaign messaging with stakeholder needs, which significantly enhanced our marketing deliverables.

Prior to my tenure at Alorica, I served as the lead copywriter at Altium, where I developed a wide range of marketing materials, including web copy and press releases, while also contributing to the company’s educational outreach efforts. As the founder of Buena Editing Services, I have honed my skills in editing and copywriting for diverse industries, creating SEO-optimized content and refining branding initiatives for clients ranging from small businesses to multinational corporations.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Buena Editing Services

Jan 2001 - Present (24 years 6 months)

Founded a private freelance business, providing editing, copywriting, marketing, and business development services. Created original copy for diverse industries and provided editing services for publishing companies, proofreading and copy editing manuscripts.

Editing Copywriting Marketing Business Development SEO Branding Content Creation Client Management

Senior Copywriter

Alorica

Sep 2021 - May 2025 (3 years 8 months)

Led copy strategy and content development for two enterprise-wide repositionings, shaping brand voice across channels. Delivered full-funnel messaging including ABM campaigns, case studies, landing pages, sales decks, blog posts, social ads, FAQs, and event collateral.

Copywriting Content Strategy Brand Voice ABM Landing Pages Blog Social Media Marketing Teams Loopio Seismic Highspot

Senior Copywriter

Altium

Apr 2020 - Sep 2021 (1 year 5 months)

Served as lead copywriter for the Marketing division, extensively developing case studies, web copy, fact sheets, press releases, events collateral, messaging and positioning, and product updates. Worked extensively on the company's educational outreach efforts.

Copywriting Marketing Messaging Positioning)Asana

Director of Operations

JWS Publishing, Inc.

Feb 2015 - Dec 2016 (1 year 10 months)

Managed all fulfillment for programs, including home study courses and coaching packages. Handled all merchant processing, including setting up accounts, chargeback mitigation, profit margins, load balancing, and reporting.

Operations Management Fulfillment Customer Support Copy Creation Program Development Financial Reporting