Open to opportunities

Andrea Holtz

@andreaholtz

Message

I create compliant, customer-focused web and marketing content.

United States

Message

What I'm looking for

I'm looking for content, copy editing, or marketing design work where I can create compliant customer-facing web and print materials, improve publishing workflows, and collaborate across remote teams.

I've developed and published customer and B2B web content for Blue Shield of California, combining copywriting, editing, SEO keyword strategy, and brand and legal compliance review.

Previously at West Marine, I led marketing projects and content design across social media, web, and print materials, including technical product copy and CMS asset libraries. My background also includes magazine publishing, advertising design, page layout, image editing, and coaching colleagues on content and production workflows.

Experience

Work history, roles, and key accomplishments

Senior Website Copy Editor

Blue Shield of California

Jan 2021 - Dec 2024 (3 years 11 months)

Developed, designed, and published web pages for customers and B2B, ensuring brand and legal compliance. Managed SEO keyword strategy and provided CMS training to colleagues.

Copywriting Editing SEO Content Management Systems Adobe Experience Manager HTML CSS Jira Workfront Microsoft Teams Zoom

Marketing Project Manager and Content Designer

West Marine

Jan 2007 - Dec 2020 (13 years 11 months)

Developed creative strategy and content layout for social media, web pages, and print materials. Managed image editing and CMS databases, and wrote technical and customer-facing copy.

Copywriting Editing Content Strategy Social Media Print Design CMS Database Management Adobe Creative Cloud Figma

Senior Publication Design Manager

Thunder Press

Jan 2005 - Dec 2007 (2 years 11 months)

Managed copywriting and editing for three monthly magazines, supervised page layouts, and designed national advertising. Provided image editing training to colleagues.

Copywriting Editing Publication Design Page Layout Advertising Design

Graphics Director/Events Section Writer

Mid-County Post

Jan 2003 - Dec 2005 (2 years 11 months)

Wrote and edited the Events section, built page layouts, and designed local advertising. Managed image editing, sourcing, photography, and database management.

Copywriting Editing Page Layout Advertising Design Photography Database Management