Open to opportunities

Michael Cioffi

@michaelcioffi

Message

Versatile copywriter nicely equipped with digital marketing and UX content design skills.

United States

Message

What I'm looking for

I am looking for a role that values creativity and strategic thinking, where I can contribute to impactful content that drives engagement and builds brand loyalty.

Equal parts curious, compassionate and creative, I am a strategic, results-driven copywriter with extensive experience crafting compelling, human-centered content across various omnichannel platforms. A passionate storyteller, I love transforming complex concepts into clear narratives that resonate with diverse audiences, particularly in the healthcare, finance, insurance, retail and CPG spaces. I thrive in dynamic environments, balancing creativity with business objectives to help amplify brand voices and foster lasting relationships.

Experience

Work history, roles, and key accomplishments

Current

Freelance Writer

Current

Word Wrestler Copywriting

Jan 2001 - Present (24 years 6 months)

Collaborated with a diverse client base, producing high-quality, human-centered content across blog posts, ad copy, and editorial projects. Conducted research to develop content strategies that aligned with client goals and audience needs, enhancing digital visibility through optimized, value-driven content.

Content Strategy Copywriting SEO Optimization Client Relationship Management Marketing Communications Radio Scripting Blog Post Series

Digital Content Designer II

Medical Mutual of Ohio

Jan 2025 - Present (6 months)

Crafted engaging, intuitive content centered around policyholder and plan administrator needs within the health insurance space. Translated complex healthcare concepts into clear, actionable information across web and mobile platforms, driving content strategy from concept through execution.

Content Strategy Accessibility Standards Microcopy Content Auditing

Senior Copywriter | UX Content Designer

Teachers Insurance and Annuity Association

Jan 2021 - Present (4 years 6 months)

Developed user-centered content that drove seamless digital journeys for retirement plan participants, collaborating with brand, legal, and subject matter experts. Composed intuitive microcopy for interactive planning tools and produced conversion-driven content for a broad range of marketing assets.

Copywriting User Centered Design Microcopy Email Campaigns A B Testing Content Strategy

Senior Copywriter

Nestlé Purina

Jan 2021 - Present (4 years 6 months)

Developed fresh, brand-aligned marketing content for packaging, point-of-sale displays, digital retail platforms, and social media. Composed impactful meta descriptions and attention-grabbing email subject lines to improve discoverability and conversion metrics.

Copywriting Packaging Design Social Media Marketing SEO Email Marketing Loyalty Programs

Senior Content Specialist

Hileman Group

Jan 2019 - Present (6 years 6 months)

Produced engaging, conversion-focused content for healthcare and B2B clients, fueling their inbound marketing performance. Authored targeted email nurtures that increased lead engagement and supported pipeline growth.

Content Strategy Inbound Marketing Copywriting Email Marketing Thought Leadership Digital Marketing Brand Voice Campaign Planning

Copywriter | Interim Account Manager

AmTrust Financial Services

Jan 2017 - Present (8 years 6 months)

Partnered with account executives, product specialists, and visual designers to develop marketing communications that drove awareness and engagement. Applied SEO best practices through keyword research and performance analysis to boost organic visibility.

Copywriting Marketing Communications SEO Thought Leadership Email Marketing Digital Advertising Account Management Content Strategy

Copy Specialist II

Joann Fabric and Craft Stores

Jan 2013 - Present (12 years 6 months)

Joined creative forces with merchandising and visual design teams to craft trend-forward product stories that drove foot traffic and weekly sales engagement. Reviewed and refined ad layouts to ensure content resonated with DIY and craft-focused audiences across in-store and digital channels.

Copywriting Content Review Customer Engagement Sales Growth Marketing Communications