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Kanishka Kumar

@kanishkakumar

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CMO at Hy-met Limited who grew marketing pipeline 35% and cut AI-assisted content production time by 60%.

India

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At Hy-met Limited, I defined category go-to-market strategy for an AI and sensor technology company entering enterprise markets in the US and Europe. I grew marketing pipeline by 35% and improved sales win rates by 25% through positioning, sales enablement, and integrated demand campaigns.

At Azeriri Private Limited, IIT Madras Research Park, I owned global category GTM for an AI-powered B2B SaaS product, driving 40% year-over-year ARR growth to $3.2M and opening markets in the US and UK. I also created an Agentic AI-assisted content pipeline at Hy-met Limited that cut production time by 60%, and have built AI, cloud, and digital engineering narratives across marketing roles.

Experience

Work history, roles, and key accomplishments

Head of AI & Innovation

FCDO, UK

Dec 2025 - Jan 2026 (1 month)

Built market and competitive intelligence frameworks for AI technologies, translating technical narratives into actionable insights for senior government stakeholders. Developed data-driven dashboards to monitor AI trends and evaluate commercial viability.

Market Intelligence Competitive Intelligence Agentic AI AI Native Engineering Data Analysis Dashboarding Stakeholder Management

General Manager – AI Solutions Marketing & GTM

Codelogicx Technologies Pvt Ltd

Jul 2025 - Jul 2025 (0 months)

Architected an Agentic AI-driven content-to-demand engine and published 15+ solution/category marketing assets per quarter. Built integrated demand campaigns delivering 35% YoY growth in marketing pipeline with content-to-lead conversion improving by 38%.

Agentic AI Content Marketing Demand Generation SEO ABM Partner Marketing Campaign Management KPI Tracking Audience Segmentation

Chief Marketing Officer – Solutions & Platform Marketing

Hy-met Limited

Feb 2023 - May 2024 (1 year 3 months)

Defined full-funnel category GTM strategy for an AI/sensor technology company, improving sales win rates by 25% and cutting content production time by 60%. Drove 35% YoY marketing pipeline growth through integrated ABM, inbound, and partner-led demand generation.

Category Strategy Messaging Positioning Sales Enablement ABM Inbound Marketing Partner Marketing Competitive Intelligence GA4 HubSpot Prompt Engineering Agentic AI

Chief Marketing Officer – B2B Solutions & Platform Marketing

Azeriri Private Limited

Apr 2021 - Sep 2022 (1 year 5 months)

Owned global category GTM strategy for an Agentic/AI-powered B2B SaaS product, driving 40% YoY ARR growth to $3.2M and opening two new international markets. Designed and executed 45+ executive roundtables and briefings, generating $1.5M in new client revenue and increasing qualified pipeline by 28%.

Category Strategy Messaging Positioning Roundtables ABM Partner Marketing Content Marketing CAC Reduction LTV and AOV Growth Market Expansion

Business & Technology Integration Manager – Cloud & AI GTM

Accenture Inc Canada

May 2019 - Aug 2019 (3 months)

Designed and executed category GTM strategies and integrated campaigns for AI-driven enterprise solutions, generating $4.5M in new partner-sourced business. Developed co-marketing and demand campaigns for cloud and digital transformation solutions.

Category Strategy Integrated Campaigns Co Marketing Demand Generation Cloud Computing Digital Transformation Partner Marketing Inside Sales

Business & Technology Delivery Associate Manager – Cloud Marketing

Accenture Services Pvt Ltd

Jul 2014 - Jun 2015 (11 months)

Delivered $2M incremental revenue through targeted solution marketing and GTM execution for Pega cloud solutions. Built digital marketing and ABM programs improving lead generation by 30% and reducing CAC by 20%.

Solution Marketing GTM Execution ABM Digital Marketing Lead Generation CAC Reduction Marketing Attribution Marketing Dashboards

Business Development Manager – IT Services Solutions Marketing

Cognizant Technology Solutions India Pvt Ltd

Jan 2012 - Jun 2013 (1 year 5 months)

Led demand generation and category GTM programs for cloud and enterprise automation platforms, generating $8.5M in new pipeline revenue. Designed integrated demand campaigns and built enterprise dashboards tracking pipeline, conversion, and campaign ROI.

Demand Generation GTM Integrated Campaigns Cloud Computing Enterprise Automation Pipeline Management Dashboarding ROI Tracking

Education

Degrees, certifications, and relevant coursework

Google

Google Ads Certified (Search, Video), Digital Marketing

2020 - 2020

Google Ads Search, Display, Video, and Shopping certifications completed in February 2020.

University of Strathclyde

Master of Business Administration (MBA), Strategy & Marketing

2004 - 2005

MBA in Strategy & Marketing from the University of Strathclyde, Graduate School of Business, UK, as a British Chevening Scholar.

B.M.S. College of Engineering

Bachelor of Engineering, Information Science & Engineering

1996 - 2000

Grade: First Class with Distinction (75%)

Bachelor of Engineering in Information Science & Engineering from B.M.S. College of Engineering, Bangalore University, with First Class with Distinction (75%).