I’m looking to own end-to-end GTM and revenue-aligned demand programs, especially for AI/data SaaS. Positioning, ABM, and executive thought leadership that accelerates enterprise pipeline.
Looking for a job
Garima Arora
@garimaarora
B2B SaaS and AI marketing leader driving GTM strategy, ABM, and demand generation for enterprise revenue growth.
IndiaWhat I'm looking for
I’m a B2B SaaS and AI marketing leader with 10+ years of experience driving GTM strategy, category positioning, and demand generation for enterprise technology companies. I translate complex AI, data, and automation capabilities into market-ready narratives and consultative buyer journeys that move pipeline.
In my current role as Head of Marketing at NuAIg, I own positioning, demand generation, and executive thought leadership aligned to revenue priorities—shaping assessment-led GTM and ABM programs that influenced 5 client wins. Previously, as Head – Demand Generation at Entytle, I built scalable webinar and integrated demand systems, delivering 95% ICP-fit leads and 312 high-intent MQLs from 32 webinars in 2024.
Experience
Work history, roles, and key accomplishments
Current
Head - Marketing
NuAIg
Feb 2025 - Feb 2025 (0 months)
GTM strategy, demand generation, ABM initiatives, executive thought leadership, and marketing operations for AI and data solutions.
Built integrated multi-channel demand programs across webinars, email campaigns, LinkedIn, events, website content, and outreach.
Generated 43 meetings booked and 100+ strategic conversations with enterprise healthcare organizations.
Head - Demand Generation
Entytle
Dec 2023 - Feb 2025 (1 year 2 months)
Led integrated demand generation strategy across ABM, webinars, paid campaigns, organic marketing, PR, and sales-aligned GTM initiatives.
Delivered 95% ICP-fit leads and achieved 100% MQL growth quarter-over-quarter through targeted campaigns and audience segmentation.
Built and scaled webinar GTM engine with 32 webinars generating 312 high-intent MQLs.
Campaign alignment, messaging.
BI
Head of Marketing & Communications
47Billion
Jul 2022 - Mar 2023 (8 months)
Owned GTM strategy, brand positioning, and US demand generation in partnership with sales leadership, building and leading a 7-member marketing team. Drove 100% growth in qualified leads and led two product launches end-to-end.
Education
Degrees, certifications, and relevant coursework
International School of Business and Media
MBA (Management), Management
Earned an MBA (Management) from the International School of Business and Media in Pune in 2003.
Devi Ahilya Vishwavidyalaya (D.A.V.V.)
Bachelor of Business Administration, Business Administration
Earned a Bachelor of Business Administration from D.A.V.V in Indore in 2000.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Social media
Job categories
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