Raina Trivedi

Defined campaign messaging architecture and narrative frameworks across paid media, events, and digital programs for UK/US/APAC enterprise audiences, improving targeting precision and conversion rates by 35% in 6–9 months. Aligned content strategy with sales GTM goals and used AI-driven content targeting to exceed MQL targets by 22% in the first 7 months.

Led global brand storytelling and content strategy across US, UK, EMEA, and APAC, contributing to a 20% growth in marketing-sourced pipeline. Drove GenAI integration across editorial and content production workflows, reducing content production costs by 65% and accelerating turnaround by 55%, while delivering 3–4x ROI from owned marketing P&L.

Shaped narrative and content strategy for enterprise ABM programs, influencing $1M+ enterprise pipeline through targeted messaging and demand initiatives. Built high-precision campaign messaging that delivered double-digit SQOs within one quarter and led C-suite thought leadership such as CIO roundtables.

Built an inbound demand engine underpinned by value-led content and product messaging, shifting the organization from an outbound-led model toward scalable, content-driven pipeline generation. Collaborated with product teams on value positioning, narrative development, and product launch storytelling.

Led multi-channel editorial strategy across print, digital, and radio by defining brand voice, establishing editorial guidelines, and driving audience growth through consistent, high-quality storytelling. Mentored content teams and managed agency/contributor relationships, and delivered revenue-linked content campaigns bridging editorial excellence with commercial outcomes.

Delivered content strategy, GTM narrative, and product marketing programs for AI and data analytics firms. Partnered with HubSpot partner agencies to implement marketing automation and content-led lead nurturing workflows.

Grade: Gold Medalist

M.Sc. in Environmental Science (Gold Medalist) from the University of Lucknow.