Open to opportunities

Raina Trivedi

@rainatrivedi

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B2B SaaS marketing leader crafting narrative strategy and GenAI-scaled content for pipeline growth.

India

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What I'm looking for

I’m looking to lead enterprise B2B marketing where narrative strategy drives GTM results. I want to integrate GenAI to scale editorial quality, partner with sales and C-suite, and build governance that consistently delivers pipeline, ROI, and thought leadership.

I’m a B2B SaaS marketing leader with 19+ years driving narrative strategy, brand storytelling, and content excellence across global markets. I’m known for defining brand voice, building messaging frameworks, and creating editorial governance systems that keep quality high from concept to execution.

In my recent roles, I’ve led campaign messaging architecture across paid media, events, and digital programs for UK, US, and APAC enterprise audiences—improving targeting precision and conversion rates by 35% within 6–9 months. I’ve partnered tightly with sales leadership and C-suite stakeholders to align storytelling strategy with GTM goals, supporting measurable enterprise revenue outcomes.

I also specialize in scaling content output through AI-enabled workflows and GenAI integration. At scale, I’ve reduced content production costs by 65% and accelerated turnaround by 55%, while exceeding MQL targets by 22%—all while owning marketing P&L and delivering 3–4x ROI across demand generation and digital content initiatives.

Experience

Work history, roles, and key accomplishments

Current

AI GTM Architect

Current

Independent AI GTM Consultant

Mar 2026 - Present (4 months)

Developed an AI-Era Quality Engineering & Digital Engineering Benchmark Audit with AEO/SOV benchmarking, website and revenue architecture reviews, and a 90-day action plan. Built an enterprise competitive intelligence agent on Relevance AI and runs AI-led GTM transformation advisory for PE-backed B2B tech firms.

Competitive Intelligence Relevance AI AEO (Answer Engine Optimization)SOV Benchmarking Revenue Architecture GenAI Content Workflows Prompt Engineering

General Manager, Marketing

IGT Solutions

Apr 2025 - Mar 2026 (11 months)

Defined campaign messaging architecture and narrative frameworks across paid media, events, and digital programs for UK/US/APAC enterprise audiences, improving targeting precision and conversion rates by 35% in 6–9 months. Aligned content strategy with sales GTM goals and used AI-driven content targeting to exceed MQL targets by 22% in the first 7 months.

ICP Segmentation Sales Alignment

Associate VP, Global Marketing

Qualitest

Mar 2024 - Apr 2025 (1 year 1 month)

Led global brand storytelling and content strategy across US, UK, EMEA, and APAC, contributing to a 20% growth in marketing-sourced pipeline. Drove GenAI integration across editorial and content production workflows, reducing content production costs by 65% and accelerating turnaround by 55%, while delivering 3–4x ROI from owned marketing P&L.

Brand storytelling Demand Generation Content Production ROI Optimization Marketing Sourced Pipeline Growth Enterprise SaaS GTM Alignment

DGM, Global Head of Demand Gen

Infogain

Nov 2022 - Mar 2024 (1 year 4 months)

Shaped narrative and content strategy for enterprise ABM programs, influencing $1M+ enterprise pipeline through targeted messaging and demand initiatives. Built high-precision campaign messaging that delivered double-digit SQOs within one quarter and led C-suite thought leadership such as CIO roundtables.

Demand Generation Thought Leadership Messaging

Associate Director, Demand Gen

RateGain

Oct 2021 - Oct 2022 (1 year)

Built an inbound demand engine underpinned by value-led content and product messaging, shifting the organization from an outbound-led model toward scalable, content-driven pipeline generation. Collaborated with product teams on value positioning, narrative development, and product launch storytelling.

Demand Generation Product Messaging Outbound To Inbound Transformation

Head of Content, Print & Digital

Hindustan Times Media Group

Jul 2020 - Oct 2021 (1 year 3 months)

Led multi-channel editorial strategy across print, digital, and radio by defining brand voice, establishing editorial guidelines, and driving audience growth through consistent, high-quality storytelling. Mentored content teams and managed agency/contributor relationships, and delivered revenue-linked content campaigns bridging editorial excellence with commercial outcomes.

Brand Voice & Editorial Guidelines Team Leadership Audience Growth Revenue Linked Content Campaigns Print Digital Radio Production

GTM Marketing Consultant

Independent Marketing Consultant

Sep 2017 - Feb 2020 (2 years 5 months)

Delivered GTM strategy and demand generation for AI and data analytics firms, implementing HubSpot automation to build inbound pipelines across the UK and India. Supported early-stage and growth-stage tech companies with scalable, execution-ready marketing programs.

GTM Strategy Demand Generation Inbound Marketing HubSpot Automation Lead Nurturing Market Research Sales Enablement Marketing Ops

Independent Marketing Consultant

Jul 2017 - Feb 2020 (2 years 7 months)

Delivered content strategy, GTM narrative, and product marketing programs for AI and data analytics firms. Partnered with HubSpot partner agencies to implement marketing automation and content-led lead nurturing workflows.

Content Strategy GTM Narrative Development Product Marketing Marketing Automation AI Marketing Remote Client Delivery Editorial Quality Scaling