I've built and scaled Balaji Astro Guide from 0 to 1.5M+ installs in 14 weeks, reaching 3.5L MAU and 20K DAU while driving paid conversion, repeat purchases, monetization, and lifecycle marketing.
Previously at Games24x7, I contributed to 60%+ growth while managing ₹200 Cr+ annual spends, improving CAC by 30% and LTP by 20% through cohort targeting, funnel optimization, predictive modeling, and collaboration with Product, Data Science, and Engineering. I've also led analytics and creative experimentation across GA4, Firebase, Tableau, and Looker Studio, and bring earlier experience in business analysis, FMCG e-commerce strategy, and international client delivery.
