Seeking fully remote growth/performance marketing roles from India: paid acquisition, CRO and creative strategy. Available immediately for employment or long-term contracts. Prefer flexible hours, 3–4 hours of team overlap and a 9 PM IST finish; later US overlap by agreement. Open to occasional travel. Target: USD 60–80k/year.
Looking for a job
Charu Lata
@charulata1
Growth & Performance Marketing Strategist | 12+ years in paid acquisition, CRO and creative strategy | AI-assisted creative testing
IndiaWhat I'm looking for
Growth & Performance Marketing Strategist
I bring 12+ years of experience connecting brand strategy, creative thinking and performance marketing to help businesses attract the right audience and convert interest into action.
Strategy to execution: Experience across agencies, in-house teams and independent consulting, serving Indian and international markets.
Measurable growth: Managed approximately $80K/month across Google and Meta at Achieve Test Prep, reduced CPL by 20% and improved website conversion from 4% to 6%.
Beyond paid media: Website growth, CRO, SEO and AEO/GEO, including page content optimisation, search-focused FAQs and schema markup.
Creative experimentation: AI-assisted ad creatives, copy and hooks for A/B testing, with a focus on lead quality and conversion.
What interests me: Customer behaviour, creative strategy and marketing automation. Seeking a long-term remote growth role with an international team, immediately available from India.
Experience
Work history, roles, and key accomplishments
DA
Current
Growth & Performance Consultant
Dalisay Ads
May 2026 - Present (4 months)
Independent consulting through my own practice, Dalisay Ads. For eHobby, improved Meta form completion from 10% to 25% with a qualifying question and tested AI-assisted creatives, copy and hooks. Client work is currently paused; immediately available for a full-time role.
AP
Led paid acquisition, website growth and CRO. Optimised page content, added AEO/GEO-focused FAQs and schema markup for search visibility. Managed ~$80K/month across Google and Meta; reduced CPL from $35 to $28 and improved website conversion from 4% to 6%. Built Salesforce and Google Ads attribution reporting.
CI
Marketing Manager
Cancard Inc
Jun 2023 - Dec 2023 (6 months)
Developed paid, organic, and social growth strategy for a Canadian-market client, aligning audience messaging, campaign assets, and conversion goals across Google and Meta.
DA
Growth & Performance Consultant
Dalisay Ads
Jan 2021 - Jun 2023 (2 years 5 months)
Ran my independent marketing consultancy, Dalisay Ads, advising D2C, healthtech, real estate and FMCG clients on positioning, campaign strategy and growth. Developed audience-specific messaging, creative direction and conversion assets for B2B and B2C acquisition across global markets.
CC
Digital Marketing Consultant
Creative Crafts
Jan 2020 - Dec 2020 (11 months)
Developed digital campaign, content, paid media, CRO, and SEO programmes for brand clients, improving traffic quality, engagement, and lead volume.
WS
Google Ads Strategist (Senior Associate)
WNS Global Services
Jan 2019 - Oct 2019 (9 months)
Advised enterprise advertiser accounts onsite at Google on audience strategy, creative and format choices, account structure, and performance optimisation across Search, Display, and Shopping.
AE
Marketing & Communications Head
Aastha Enterprise
Aug 2016 - Nov 2018 (2 years 3 months)
Led brand strategy, integrated digital campaigns, PR, and events across B2B and B2C verticals; managed an internal marketing team and partner relationships.
PG
Account Manager
Publicis Groupe
Jun 2015 - Apr 2016 (10 months)
Managed client relationships and integrated campaign strategy for McDonald's, DLF, Teacher's Whisky, Phoenix Malls, and SpiceJet across paid, owned, and earned media.
DI
Account Executive
DigiVaasi
Jan 2014 - Jun 2015 (1 year 5 months)
Executed social, content, and paid campaigns for real estate, FMCG, and e-commerce brands.
Education
Degrees, certifications, and relevant coursework
NM
New Delhi Institute of Management
PGDM, Media, Communication & Marketing
2012 - 2014
PGDM in Media, Communication & Marketing from New Delhi Institute of Management, 2012-2014.
Lovely Professional University
B.Tech, Biotechnology
2007 - 2011
B.Tech in Biotechnology (Hons) from Lovely Professional University, 2007-2011.
Availability
Looking for a job
Location
IndiaAuthorized to work in
Website
dalisayads.comSalary expectations
60k-80k USD
Social media
Job categories
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