Clyde Almeida

Led growth and retention for RummyCircle with a ₹30 Cr+ monthly budget, focusing on maximizing user LTV through reactivation and engagement initiatives. Managed a 24-member CLM team and drove omnichannel lifecycle communications, including VIP Rewards Program, reactivation marketing, and cross-app funnel optimizations.

Co-developed in-app engagement features (e.g., Spin Wheel, Challenges, D0-D7 Streaks) to strengthen retention and user journeys. Contributed to in-house CRM platform EDS and a customer engagement platform (Snapyr), and partnered on a D0–D7 fraud detection model to reduce incentive abuse.

Ideated, planned, and executed retention campaigns to improve early-stage engagement and drive second purchase conversions. Collaborated with the tech team to launch push notifications for unregistered users via Android ID, improving install-to-lead (ITL) conversion by 6% versus control.

Led end-to-end execution, optimization, and reporting of multi-channel marketing campaigns across email, SMS, push notifications, in-app banners, and paid media. Built automated onboarding and lifecycle journeys and developed Tableau dashboards to provide real-time campaign and journey performance visibility.

Owned product strategy and operations across advertiser and publisher ecosystems, aligning business goals with market demand. Led and scaled programmatic advertising teams and drove optimization across contextual advertising and content monetization for revenue growth.

Drove performance improvements across the customer portfolio by maximizing revenue through data-driven campaign optimization and strategic insights. Conducted keyword and ad concept research and collaborated with business development teams on initiatives to optimize customer outcomes and accelerate growth.

Completed a Bachelor of Commerce (B.Com) at Tolani College of Commerce from 2007 to 2011.