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arpit mehta

@arpitmehta1

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I scale acquisition, retention, and paid growth funnels for consumer apps, D2C, and B2B businesses.

India

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What I'm looking for

I'm looking to own acquisition, retention, lifecycle, and performance-marketing growth across consumer apps, D2C, or B2B businesses, using data, dashboards, and cross-functional collaboration to improve unit economics and scale products.

At AppsForBharat, I owned Daily Mantra's growth strategy from 0→1 through 1→10 across content, acquisition, retention, and product growth.

I scaled daily installs from about 1,100 to 3,100+ and new subscribers from 57 to 312 in four weeks. I also converted 8,900+ trials into 5,100+ paying subscribers while maintaining blended CAC of ₹150–170.

At Apna Mart, I ran paid acquisition for franchise partners and D2C channels, generating 280 qualified partner leads, growing the franchise network by 56%, and improving ROAS/CAC by 15% on a ₹5.5 million monthly budget.

I bring hands-on performance marketing, lifecycle growth, CRM segmentation, SQL, Tableau, Mixpanel, AppsFlyer, CleverTap, and end-to-end reporting experience, backed by Google Ads and Google Analytics certifications.

Experience

Work history, roles, and key accomplishments

Senior Performance Marketing Manager

AppsForBharat

Aug 2025 - Apr 2026 (8 months)

Owned end-to-end growth strategy for the Daily Mantra app, scaling it from 0→1 and then 1→10 across content, marketing, retention, and product growth. Scaled paid user acquisition, growing daily installs from ~1,100 to 3,100+ and daily new subscribers from 57 to 312.

Google Ads Meta Ads Paid Media Performance Marketing Acquisition Marketing Retention Lifecycle Marketing LTV Modeling Unit Economics Dashboarding SQL Tableau Mixpanel Appsflyer CleverTap Google Analytics 360

Growth Manager — Performance Marketing

Apna Mart

May 2024 - Jul 2025 (1 year 2 months)

Led performance marketing for franchisee partner acquisition, running paid campaigns across Meta and Google Ads that delivered 280 qualified partner leads and grew the franchise network by 56%. Owned online D2C performance marketing on a monthly budget of ₹5.5 million, improving ROAS/CAC by 15%.

Google Ads Meta Ads Paid Social Search Display Performance Marketing B2B Marketing Franchisee Acquisition ROAS optimization CAC Optimization Sales Enablement Leadership Reporting

Data Analyst

Averon Solutions

Mar 2023 - Sep 2023 (6 months)

Built Tableau dashboards tracking digital marketing and campaign performance, translating results into specific, actionable recommendations for stakeholders. Supported campaign and budget-allocation decisions with recurring performance reporting.

Tableau Dashboarding Digital Marketing Analytics Campaign Performance Reporting Budget allocation

Senior Program Manager — Intern

Amazon

May 2022 - Aug 2022 (3 months)

Built forecasting and analytics frameworks and Tableau dashboards that improved campaign planning and resource allocation by 20%. Partnered with product and marketing teams on feature enablement and B2B onboarding workflows.

Forecasting Analytics Tableau Campaign Planning Resource Allocation B2B Onboarding Product Marketing