Smita Dixit

Led end-to-end influencer and affiliate marketing campaigns, delivering 160% ROI across leads, conversions, reach, and engagement rate. Managed client-account P&L maintaining 30%+ margins and used Google Analytics and AppsFlyer to identify upsell and cross-sell opportunities.

Built market-research-led sales and marketing strategies that improved business performance by 20% by identifying audience segments and competitive gaps. Optimized engagement and traffic channels, driving 35% profit growth and 35% improvement in profit margins through streamlined lead generation and contract workflows.

Executed multichannel campaigns across social media, performance, and influencer marketing, increasing brand reach by 40% and generating 10,000+ qualified leads per month. Managed $150K+ budgets, achieved 120% ROI, and improved conversions by 30% using data-driven A/B testing and funnel analysis.

Scaled the affiliate marketing function from scratch, generating $48,000+ per month using CPI, CPR, CPS, CPV, and CPL performance models. Built the influencer marketing vertical end-to-end and reached $60,000+ within 3 months, leading and mentoring an 8–10 member cross-functional team.

Created brand positioning strategies and marketing pitch decks for the Raajneeti app to improve audience engagement and stakeholder alignment. Managed content marketing calendars and campaign planning to ensure consistent brand messaging across digital channels.

Produced SEO-optimized content and social media copy, increasing organic traffic by 10% and improving engagement rate by 50%. Wrote targeted email marketing campaigns for promotions, improving conversion rates and supporting customer retention.

Executive MBA in Business Excellence and Marketing from IIM Kozhikode (2022–2023).

B.Tech. in Computer Science from Maharishi Markandeshwar University (2013–2017).