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@shikharpal
Growth-focused marketing and product strategist driving influencer-led growth and full-funnel performance.
I am a marketing and product strategy professional focused on driving measurable growth for consumer brands and startups through influencer-led campaigns and full-funnel execution.
At Wakefit I mapped creator performance across languages and regions, partnered with 250+ influencers, and grew brand search volume by 160% while delivering 9x ROAS through integrated paid and organic strategies.
I led PR, website launches, and social growth initiatives at Buzzlab, securing high-profile coverage and boosting organic engagement by 32%, and scaled ACKO’s YouTube and podcast efforts to millions of views and substantial subscriber growth.
I combine data-driven experimentation, GTM planning, and cross-functional delivery—building dashboards, reducing CAC through targeted experiments, and optimizing retention and referral programs to accelerate user acquisition and engagement.
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Work history, roles, and key accomplishments
Buzzlab
Sep 2024 - Present (1 year 2 months)
Directed PR and growth initiatives including PR placements yielding 5M+ media impressions, led website launch coordinating 6 cross-functional members, and grew social followers by 2K+ while improving engagement by 32%.
LifeGuru
Aug 2024 - Sep 2024 (1 month)
Optimized client engagement and retention for astrologer partners, improving satisfaction by 12%, increased repeat sessions by 18% through dashboards and experiments, and reduced CAC by 9% while lifting referrals by 15%.
Wakefit
Built an influencer playbook across 8+ languages and 12 regions, partnered with 250+ influencers to drive search volume from 100K to 260K (+160%) and delivered a 9x ROAS via full-funnel marketing execution.
ACKO
Launched and scaled ACKO’s YouTube channel to 50K+ subscribers and 5.1M+ views in 7 months, produced podcast series with 3M+ views and improved organic discovery by 28%, outperforming benchmarks by 40% on key videos.
Super.money
Managed 60+ influencer partnerships achieving CPFT of ₹10–₹12, reduced acquisition costs, drove +35% app installs, and piloted a GTM for travel bookings that increased pilot adoption by 20% in month one.
Degrees, certifications, and relevant coursework
Bachelor of Engineering, Electronics and Communication Engineering
2020 - 2024
Activities and societies: Chair – IEEE CS Chapter; Club Head – Aero Club (organized Game of Drone competition)
Completed a Bachelor of Engineering in Electronics and Communication Engineering with involvement in IEEE CS chapter leadership and aero club activities.
Software and tools used professionally
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