Open to opportunities

Shikhar Pal

@shikharpal

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Growth-focused marketing and product strategist driving influencer-led growth and full-funnel performance.

India

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What I'm looking for

I seek a growth-focused role where I can lead influencer and full-funnel marketing, apply data-driven experiments, collaborate cross-functionally, and scale user acquisition and retention.

I am a marketing and product strategy professional focused on driving measurable growth for consumer brands and startups through influencer-led campaigns and full-funnel execution.

At Wakefit I mapped creator performance across languages and regions, partnered with 250+ influencers, and grew brand search volume by 160% while delivering 9x ROAS through integrated paid and organic strategies.

I led PR, website launches, and social growth initiatives at Buzzlab, securing high-profile coverage and boosting organic engagement by 32%, and scaled ACKO’s YouTube and podcast efforts to millions of views and substantial subscriber growth.

I combine data-driven experimentation, GTM planning, and cross-functional delivery—building dashboards, reducing CAC through targeted experiments, and optimizing retention and referral programs to accelerate user acquisition and engagement.

Experience

Work history, roles, and key accomplishments

Current

Founder’s Office (Growth)

Current

Buzzlab

Sep 2024 - Present (1 year 1 month)

Directed PR and growth initiatives including PR placements yielding 5M+ media impressions, led website launch coordinating 6 cross-functional members, and grew social followers by 2K+ while improving engagement by 32%.

PR Social Media Growth Content Strategy

Growth Intern

LifeGuru

Aug 2024 - Sep 2024 (1 month)

Optimized client engagement and retention for astrologer partners, improving satisfaction by 12%, increased repeat sessions by 18% through dashboards and experiments, and reduced CAC by 9% while lifting referrals by 15%.

Dashboards Retention Referral Programs A B Testing

Growth Marketing Lead

Wakefit

Built an influencer playbook across 8+ languages and 12 regions, partnered with 250+ influencers to drive search volume from 100K to 260K (+160%) and delivered a 9x ROAS via full-funnel marketing execution.

Influencer Marketing Full Funnel Marketing GTM Strategy Performance Marketing

YouTube & Content Lead

ACKO

Launched and scaled ACKO’s YouTube channel to 50K+ subscribers and 5.1M+ views in 7 months, produced podcast series with 3M+ views and improved organic discovery by 28%, outperforming benchmarks by 40% on key videos.

YouTube Growth Content Production Podcast Production Audience Growth Benchmarking Content Strategy

Growth Partnerships Manager

Super.money

Managed 60+ influencer partnerships achieving CPFT of ₹10–₹12, reduced acquisition costs, drove +35% app installs, and piloted a GTM for travel bookings that increased pilot adoption by 20% in month one.

Partnership Management Influencer Marketing GTM Strategy Campaign Pricing (CPFT)App Growth Pilot Performance Tracking

Education

Degrees, certifications, and relevant coursework

BMS Institute of Technology and Management

Bachelor of Engineering, Electronics and Communication Engineering

2020 - 2024

Activities and societies: Chair – IEEE CS Chapter; Club Head – Aero Club (organized Game of Drone competition)

Completed a Bachelor of Engineering in Electronics and Communication Engineering with involvement in IEEE CS chapter leadership and aero club activities.