Open to opportunities

Shikhar Pal

@shikharpal

Message

Growth-focused marketing and product strategist driving influencer-led growth and full-funnel performance.

India

Message

What I'm looking for

I seek a growth-focused role where I can lead influencer and full-funnel marketing, apply data-driven experiments, collaborate cross-functionally, and scale user acquisition and retention.

I am a marketing and product strategy professional focused on driving measurable growth for consumer brands and startups through influencer-led campaigns and full-funnel execution.

At Wakefit I mapped creator performance across languages and regions, partnered with 250+ influencers, and grew brand search volume by 160% while delivering 9x ROAS through integrated paid and organic strategies.

I led PR, website launches, and social growth initiatives at Buzzlab, securing high-profile coverage and boosting organic engagement by 32%, and scaled ACKO’s YouTube and podcast efforts to millions of views and substantial subscriber growth.

I combine data-driven experimentation, GTM planning, and cross-functional delivery—building dashboards, reducing CAC through targeted experiments, and optimizing retention and referral programs to accelerate user acquisition and engagement.