Sayali Kulkarni
@sayalikulkarni1
I build measurable multi-channel lead-generation campaigns across Google, Meta, and LinkedIn.
IndiaWhat I'm looking for
At Able Ventures, I execute Google, Meta, and LinkedIn campaigns aligned to business goals, reducing CPL from ₹1,500 to ₹250 through A/B testing and segmentation. I've generated 450–500 webinar leads per week within a ₹50K budget and built automated webinar funnels using Pabbly and FlexiFunnels.
Across Nexval, Net Protector, and Srujan Infotech, I've managed paid media, social content, client reporting, funnel setup, SEO, and campaign optimization for SaaS, HR consulting, travel, education, software products, and coaches. I enjoy translating digital strategy into tactical execution, clear performance stories, and smooth multi-channel acquisition-to-retention journeys.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Able Ventures
Jun 2024 - Present (2 years 2 months)
Executed Google, Meta, and LinkedIn campaigns aligned to goals and strategy. Reduced CPL from ₹1,500 to ₹250 through A/B testing and segmentation, and generated 450-500 webinar leads within a ₹50K weekly budget.
Social Media Marketer
Nexval
May 2023 - Dec 2023 (7 months)
Planned and executed social media content, creative strategies, and paid ads strategy. Managed end-to-end funnel setup and campaign management on Google and LinkedIn.
Digital Marketing Executive
Net Protector
Oct 2021 - Mar 2023 (1 year 5 months)
Managed Google Search, display, and video campaigns, and Facebook Ads for brand awareness, lead generation, and conversion. Achieved 1.5-2x ROAS with ad budgets of 1L to 5L per month.
Digital Marketing Executive
Srujan Infotech
Sep 2019 - Sep 2021 (2 years)
Handled client onboarding, KPI setting, and media planning. Executed paid campaigns on Google AdWords and Facebook Ads Manager for branding, lead generation, and conversion, along with SEO and reporting.
Education
Degrees, certifications, and relevant coursework
Digital Vidya
Certificate, Digital Marketing
2018 - 2019
Completed Digital Marketing Mastery Course from Digital Vidya.
Savitribai Phule Pune University
Bachelor of Engineering, Electrical Engineering
2013 - 2017
Bachelor of Engineering in Electrical from Savitribai Phule Pune University.
Shripatrao Bhosale Junior College
Higher Secondary Certificate, General Studies
2012 - 2013
Higher Secondary School education from Shripatrao Bhosale Junior College.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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