JP

Open to opportunities

Jyoti Palkar

@jyotipalkar

I turn social performance data into revenue-aligned marketing decisions.

What I'm looking for

I'm looking to apply predictive analytics, attribution modeling, social intelligence, and AI-enabled insights to optimize multi-channel marketing investment, audience acquisition, and measurable business outcomes.

At PwC, I lead social analytics for financial advisory thought-leadership campaigns, using Adobe Analytics, NetBase Quid, BigQuery, and Power BI to improve qualified engagement, consultation inquiries, and campaign responsiveness.

Previously at TCS, I directed social intelligence for a global retail portfolio, combining GA4, Brandwatch, Tableau, Mixpanel, and multi-touch attribution to reshape targeting, improve marketing-qualified traffic, and accelerate executive decision-making.

I'm focused on predictive analytics, attribution modeling, social listening, and AI-assisted sentiment intelligence that turn complex multi-channel data into measurable marketing outcomes.

Experience

Work history, roles, and key accomplishments

PW

Current

Social Media Analyst

Current

Aug 2024 - Present (2 years)

Spearheaded analytics for a financial advisory thought-leadership campaign, elevating qualified engagement by 27% and contributing to a 16% increase in consultation inquiries. Designed predictive models and implemented data pipelines to optimize social investment and decision-making.

Adobe Analytics BigQuery Salesforce Marketing Cloud Funnel.io Power BI Python Emplifi Predictive Analytics Sentiment Analysis

Education

Degrees, certifications, and relevant coursework

WU

Webster University

Master of Science, Information Technology and Management

2022 - 2025

Pursued a Master of Science in Information Technology and Management at Webster University from 2022 to 2025.

IU

ITM University

Master of Commerce, Commerce

2018 - 2020

Completed a Master of Commerce at ITM University from 2018 to 2020.

Tech stack

Software and tools used professionally

Availability

Open to opportunities

Location

United States

Authorized to work in

Job categories

Social Media Analyst Marketing Analyst Digital Marketing Analyst Social Media Manager Performance Marketing Analyst Marketing Data Analyst Growth Marketing Manager Business Intelligence Analyst Social Media Marketing Analyst Social Media Analytics Specialist Principal Social Media Analyst Social Media Analytics

Skills

Meta Business Suite Facebook Instagram LinkedIn TikTok Pinterest Hootsuite Sprout Social Khoros Sprinklr Buffer Later Agorapulse SocialPilot Sendible Google Analytics Adobe Analytics Brandwatch Talkwalker Meltwater Emplifi Tableau Power BI Looker Funnel.io Supermetrics Datorama Mixpanel Cohort Analysis Predictive Analytics Marketing Mix Modeling Incremental Testing Attribution Modeling LTV Modeling Data Storytelling Meta Ads Manager Campaign Manager Google Ads YouTube Ads Pinterest Ads Facebook Ads Manager Programmatic Advertising Audience Segmentation Conversion Rate Optimization Retargeting Media Buying Bid Strategy Customer Acquisition Strategy CAC Analysis ROAS Full Funnel Marketing Content Strategy Algorithmic Trend Forecasting Influencer Marketing Strategy Creator Partnerships User Generated Content Campaigns Video Analytics Video Content Strategy Brand Positioning Community Strategy Crisis Management SQL Python BigQuery Snowflake Segment Tealium HubSpot Salesforce Marketing Cloud Braze Zapier Make HypeAuditor CreatorIQ Traackr ChatGpt Jasper Midjourney Synthesia Content Intelligence Sentiment Analysis Salesforce Integromat Unify

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