Will Fricker
@willfricker
Strategic social media and content marketer driving measurable growth through brand storytelling and analytics.
What I'm looking for
I am a strategic content marketer specializing in social media strategy, brand storytelling, and performance-driven campaigns that align communications and digital teams to drive measurable growth. I have led social strategy across X and LinkedIn, managed paid media programs on LinkedIn, X, Google and Meta, and produced insights reports that boosted reach and engagement.
I have experience building editorial frameworks, employee advocacy programs, and global content calendars, and I deliver actionable analytics to refine strategy and increase impressions, engagement, and share of voice. I hold a B.S. in Business Administration with distinction in Marketing and maintain a strong focus on cross-functional collaboration and scalable content operations.
Experience
Work history, roles, and key accomplishments
Social Media Specialist
Input | Output
May 2025 - Oct 2025 (5 months)
Led development and execution of a cohesive social media strategy across X and LinkedIn, driving a 20% increase in reach and 38% boost in engagement; managed paid media programs that lifted CTRs by 30%.
Social Media & Marketing Operations Specialist
M Financial Group
May 2023 - Apr 2025 (1 year 11 months)
Designed and implemented LinkedIn strategy and employee advocacy program, achieving a 23% lift in engagements and 39% growth in impressions while improving advisor-led lead generation by 10%.
Brand Storytelling Content Specialist
Intel Corporation
May 2022 - Feb 2023 (9 months)
Oversaw brand storytelling content across X and LinkedIn (8M+ combined followers), producing campaign assets that generated 1.6M LinkedIn and 838K X impressions and increased engagement to 1.9%.
Education
Degrees, certifications, and relevant coursework
University of Denver
Bachelor of Science, Business Administration (Marketing)
Grade: 3.96 GPA, Summa Cum Laude
Bachelor of Science in Business Administration with a distinction in Marketing and a minor in Sustainability; graduated Summa Cum Laude with a 3.96 GPA.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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