Open to opportunities

Will Fricker

@willfricker

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Strategic social media and content marketer driving measurable growth through brand storytelling and analytics.

United States

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What I'm looking for

I’m seeking a role where I can lead social strategy and storytelling, use analytics to drive growth, collaborate cross-functionally, and scale content operations.

I am a strategic content marketer specializing in social media strategy, brand storytelling, and performance-driven campaigns that align communications and digital teams to drive measurable growth. I have led social strategy across X and LinkedIn, managed paid media programs on LinkedIn, X, Google and Meta, and produced insights reports that boosted reach and engagement.

I have experience building editorial frameworks, employee advocacy programs, and global content calendars, and I deliver actionable analytics to refine strategy and increase impressions, engagement, and share of voice. I hold a B.S. in Business Administration with distinction in Marketing and maintain a strong focus on cross-functional collaboration and scalable content operations.

Experience

Work history, roles, and key accomplishments

Social Media Specialist

Input | Output

May 2025 - Oct 2025 (5 months)

Led development and execution of a cohesive social media strategy across X and LinkedIn, driving a 20% increase in reach and 38% boost in engagement; managed paid media programs that lifted CTRs by 30%.

Social Media Strategy Paid Media LinkedIn Brandwatch Analytics A B Testing

Social Media & Marketing Operations Specialist

M Financial Group

May 2023 - Apr 2025 (1 year 11 months)

Designed and implemented LinkedIn strategy and employee advocacy program, achieving a 23% lift in engagements and 39% growth in impressions while improving advisor-led lead generation by 10%.

Wrike Analytics LinkedIn Ads A B Testing Reporting Stakeholder Management

Brand Storytelling Content Specialist

Intel Corporation

May 2022 - Feb 2023 (9 months)

Oversaw brand storytelling content across X and LinkedIn (8M+ combined followers), producing campaign assets that generated 1.6M LinkedIn and 838K X impressions and increased engagement to 1.9%.

Storytelling Content Strategy LinkedIn TikTok Growth Creative Briefing Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

University of Denver

Bachelor of Science, Business Administration (Marketing)

Grade: 3.96 GPA, Summa Cum Laude

Bachelor of Science in Business Administration with a distinction in Marketing and a minor in Sustainability; graduated Summa Cum Laude with a 3.96 GPA.