At Doing Things Media, I built the social intelligence function for a portfolio of 35+ brands, creating the KPIs, reporting standards, and measurement framework used to track performance and brand health. My analysis of Meta’s shift to interest-based distribution informed the company’s move toward original, show-based video.
I ran controlled content tests and built competitive intelligence to guide show formats, advertiser pitches, and cross-brand collaboration. I also helped move campaign reporting to native platform data, giving advertisers verified reach numbers; the proof points I produced helped one show land a $1M Tinder contract.
I built Claude into daily analytics workflows, including an automated reporting pipeline that saved the team 15+ hours a week. Before that, I grew @moistbuddha from just under 1M to 3.7M+ followers in about two years, using distribution strategy, community management, and audience research.
