Eric Eric
@ericcharping
Data-driven and results-oriented social media marketing professional with 10+ years experience.
What I'm looking for
As a seasoned social media marketing expert with over a decade of experience, I have a proven track record of crafting award-winning campaigns and building high-performance teams. With expertise in developing and executing data-driven strategies, I excel at enhancing brand visibility, user engagement, and conversion rates. My strong analytical skills enable me to optimize performance and drive operational innovation.
With a keen eye for detail and excellent communication skills, I am adept at unifying diverse teams to deliver cohesive social media strategies. My expertise spans cross-functional collaboration, content strategy and development, tools and platforms, content creation and curation, and data-driven insights.
Throughout my career, I have demonstrated my ability to lead high performing teams, mentor both junior and senior team members, and drive team efficiency and excellence. I am a dynamic and results-oriented leader with a passion for driving growth and innovation in the social media marketing space.
Experience
Social Media & Digital Marketing Program Manager
Consumer Reports
Jan 2022 - Aug 2023 (1 year 7 months)
Managed marketing partnerships with leading social platforms, maintained and optimized paid and organic global social media content calendars, and conducted SWOT and competitor analysis to identify opportunities for content improvement and differentiation.
Program Manager, Social Media Programming, Engagement, Intelligence
Consumer Reports
Jan 2017 - Jan 2022 (5 years)
Directed the management and optimization of major social media platforms, managed substantial marketing budgets, and led cross-functional teams in developing compelling content strategies.
Social Media Editor
Consumers Union, Policy and Action from Consumer Reports
Jan 2012 - Jan 2017 (5 years)
Recruited, trained, and led a high-performing social media team, ensuring alignment with organizational objectives and fostering a collaborative work environment.
Digital Campaign Strategist
Consumers Union, Policy and Action from Consumer Reports
Apr 2008 - Jan 2012 (3 years 9 months)
Conceptualized and executed innovative digital campaigns that significantly boosted audience engagement and brand awareness, consistently surpassing established KPIs
Tech stack
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