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Julian gutierrezJG
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Julian gutierrez

@juliangutierrez

Results-driven digital trafficker optimizing paid media for ROAS and conversions.

Colombia
Message

What I'm looking for

I’m looking for a paid media role where I can own campaign strategy and trafficking, push ROAS beyond 10x, and grow qualified leads and e-commerce conversions with Meta, Google, TikTok, and LinkedIn.

I’m a results-oriented paid media professional with over 9 years of experience in media buying, digital trafficking, and digital marketing strategy for E-commerce and B2B. I specialize in managing and optimizing campaigns to maximize Return on Ad Spend (ROAS) and customer conversion.

In my current role, I lead the management, development, and strategic optimization of digital advertising campaigns for major brands across Latin America and the Caribbean, consistently exceeding ROAS objectives. I also bring deep expertise across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads, using data analysis to guide decisions.

I’ve delivered standout outcomes like achieving ROAS up to 13x, increasing social media communities by over 800%, and boosting potential client generation by over 300%. I’m proactive about building sales funnels, improving customer communication with WhatsApp Business, and translating performance data into clear, actionable strategies—whether for in-house teams or multiple clients.

Experience

Work history, roles, and key accomplishments

FP

Freelance Trafficker

Freelance Professional

Jan 2012 - Feb 2025 (13 years 1 month)

Managed paid media campaigns for B2B and B2C clients across USA, Spain and LatAm, delivering ROAS of 4x–13x while optimizing for e-commerce and lead-generation objectives. Built multi-platform strategies on Meta Ads, TikTok Ads, Google Ads and LinkedIn Ads, including WhatsApp Business flows to improve conversion rates.

Education

Degrees, certifications, and relevant coursework

Platzi (Online) logoPO

Platzi (Online)

Digital Marketing (coursework), Digital Marketing

2019 -

Continuous learning with multiple courses and updates in digital marketing.

UNIMINUTO logoUN

UNIMINUTO

Diploma, Digital Communication and Multimedia Content

Earned a diploma in Digital Communication and Multimedia Content (intensive).

Universidad de Medellín logoUM

Universidad de Medellín

Communicator in Audiovisual Languages, Audiovisual Languages

Completed a degree as a Communicator in Audiovisual Languages.

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