Open to opportunities

Paula Beltran Narvaez

@paulabeltrannarvaez

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International digital marketer driving performance media, ROAS growth, and cross-channel strategy.

Colombia

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What I'm looking for

I am seeking a senior role in performance marketing or paid media where I can lead strategy, scale cross-channel campaigns, mentor teams, and drive measurable ROAS and user growth in a collaborative, data-driven environment.

I am an internationally experienced digital marketer specializing in performance media strategy across social and search platforms, with a background leading teams and delivering measurable ROAS and app-usage growth for tourism, banking and major brands. I bring strong analytical, organizational and interpersonal skills, and I am trilingual: native Spanish, advanced English, and intermediate Portuguese.

My experience includes paid media leadership roles at agencies and major platforms where I planned strategy, implemented and optimized campaigns, and produced reporting that scaled social investment significantly; I have led teams of up to 12 and delivered campaign results for clients such as Ford, Bank of America, REI and large tourism and digital banking clients.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Manager

Current

AboveZero

May 2024 - Present (1 year 4 months)

Led strategic planning and consultancy for tourism and digital banking clients, increasing ROAS and app usage through targeted campaign development and user-journey optimization.

Paid Media User Acquisition Meta Ads Google Ads Campaign Strategy Analytics Reporting

Social Lead

GroupM Australia

Nov 2022 - Nov 2023 (1 year)

Led strategic planning and campaign implementation across Google Australia business lines, advising clients and scaling annual social investment from 3k AUD to 48M AUD while managing a team of 12.

Social Strategy Campaign Management Team Leadership TikTok Reporting Optimization

Senior Social

GroupM

May 2021 - Oct 2022 (1 year 5 months)

Managed Ford's paid social campaigns including implementation, optimization, and reporting, and provided ongoing client support to improve campaign outcomes.

Paid Social Optimization Reporting client support Meta Ads DV360)Analytics

Account Manager

Publicis Groupe

Jan 2020 - May 2021 (1 year 4 months)

Implemented and optimized digital campaigns across programmatic, social, and search for clients including Bank of America and REI, improving campaign performance and delivery.

Account Management Programmatic Advertising Social Media Campaign Optimization Client Communication Reporting

Intern

Jul 2018 - Dec 2018 (5 months)

Updated digital content, created commercial connections for e-commerce, and redesigned processes to support digital initiatives and sales channels.

Digital Content E Commerce)Process Improvement Content Creation Analytics

Community Manager

Gymboree

Nov 2017 - Feb 2018 (3 months)

Launched promotional sales via Instagram and increased engagement rates through targeted social content and community initiatives.

Social Media Management Content Strategy Community Engagement Social Analytics

Education

Degrees, certifications, and relevant coursework

Universidad de La Sabana

Bachelor's degree, International Marketing and Logistics Management

2014 - 2019

Activities and societies: Student Representative of the career; Excellence Scholarship (2014 II to 2018 II); Student Distinguished Nominations (2015 II)

Completed a degree in International Marketing and Logistics Management from July 2014 to November 2019.