Felipe Osorio
@felipeosorioh
Paid Media Analyst at Globant, supporting brand campaigns and leading Kitchenaid’s paid media strategy in Colombia and Guatemala.
ColombiaWhat I'm looking for
At Globant, I’ve supported paid media strategy for OCESA, Saba MX, TOYOTA, and Lexus, working toward branding and e-commerce sales goals across Meta, Google, Meli, and Amazon. I’ve also taken on responsibility for leading Kitchenaid’s paid media strategy in Colombia and Guatemala.
As a freelance digital strategy professional, I create and implement digital marketing strategies through SEM campaigns and copywriting, and build sales funnels with websites and landing pages. I’ve worked with around eight fashion and health brands in Colombia, Argentina, and the USA, and helped increase sales by around 30% for health companies through advertising strategies.
At Dermatologica sa, I increased potential leads by 70% through SEM campaigns and helped position the brand on Google’s first page through advertising. Earlier, as an E-commerce Administrator at Colchones Paraiso, I supported e-commerce sales growth and helped reduce technical issues by 70% while working with Shopify.
Experience
Work history, roles, and key accomplishments
Supporting paid media strategy for brands like OCESA, Saba MX, TOYOTA, and Lexus, and leading strategy for Kitchenaid Colombia and Guatemala to achieve branding and e-commerce sales goals.
Responsable de estrategias digitales
Freelance
Jan 2016 - Present (10 years 9 months)
Created and implemented digital marketing strategies through SEM campaigns and copywriting, designed sales funnels with WordPress, and created multimedia content for social media.
Media Buyer
BoteroMedia
Nov 2024 - Dec 2025 (1 year 1 month)
Created, optimized, and scaled e-commerce advertising campaigns on Google, Meta, and TikTok for accounts in Latin America, Europe, and the USA with high budgets.
Trafficker Digital para Latinoamérica
Viajes y Viajes
Dec 2022 - Nov 2024 (1 year 11 months)
Created advertising campaigns for Latin America using Meta Business and Google Ads, built sales funnels with WordPress, and developed strategies to increase traffic across digital channels.
Estratega Digital
Dermatologica sa
Jun 2022 - Dec 2022 (6 months)
Developed graphic and audiovisual content strategies for social media, created digital campaigns using Meta Business and Google Ads, and directed influencer marketing strategies.
Analista de Marketing Digital
Dermatologica sa
Dec 2021 - Jun 2022 (6 months)
Created SEM, Facebook Ads, email, and SMS campaigns to position the brand and increase sales, and executed influencer negotiations for branding.
Administrador E-commerce
Colchones Paraiso
Oct 2020 - Jul 2021 (9 months)
Managed the Shopify e-commerce platform, uploaded over 100 products weekly, and designed content for social media and the e-commerce site using Adobe Photoshop.
Realizador Audiovisual
Global Telepro S.A.S
Jan 2016 - Oct 2017 (1 year 9 months)
Edited audiovisual content for TV programs and social media using Adobe Premiere and Photoshop, and recorded content for a humor program.
Auxiliar audiovisual
Forvm - El Valor del Conocimiento
Jan 2016 - Apr 2017 (1 year 3 months)
Assisted in a television studio, edited content, created graphic pieces, and recorded over 100 online courses for the web platform.
Education
Degrees, certifications, and relevant coursework
Arturo Tejada Cano
Fashion Design, Fashion Design
2012 - 2014
Studied Fashion Design at Arturo Tejada Cano from 2012 to 2014.
Servicio Nacional de Aprendizaje (SENA)
Advertising, Advertising
Studied Advertising at Servicio Nacional de Aprendizaje (SENA).
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
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