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Santiago vegaSV
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Santiago vega

@santiagovega

Digital Marketing Strategist specializing in LinkedIn and social media advertising for measurable growth.

Colombia
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What I'm looking for

I’m looking for a role where I can own LinkedIn and social media advertising, build full-funnel strategies, optimize campaigns with data, and guide clients with actionable recommendations that drive measurable results.

I specialize in digital marketing with a strong focus on LinkedIn and social media advertising. I help businesses across various industries launch, optimize, and scale advertising campaigns on these platforms.

As a Digital Marketing Strategist, I manage B2B accounts and provide marketing consultancy through strategic calls to align client objectives. I build full-funnel marketing strategies, optimizing each stage to maximize customer engagement and conversions focused on business growth.

I analyze campaign performance metrics to identify trends and deliver actionable recommendations on creative, targeting, and bidding. I also manage and optimize programmatic advertising initiatives using platforms like DV360 and The Trade Desk.

I’m dedicated to creating high-impact strategies that drive measurable results while strengthening each client’s overall marketing efforts. I bring cross-functional collaboration, data-driven decision-making, and detailed execution—from campaign monitoring to Salesforce-based pipeline and lead tracking.

Experience

Work history, roles, and key accomplishments

AS
Current

Digital Marketing Strategist

Awes Energy SAS

Mar 2025 - Present (1 year 3 months)

Managed B2B LinkedIn accounts and delivered full-funnel marketing plans by aligning client objectives with LinkedIn Ads and Sales Navigator. Optimized programmatic and ad performance using DV360 and The Trade Desk, analyzing metrics to recommend improvements to creative, targeting, and bidding.

Education

Degrees, certifications, and relevant coursework

EAN University logoEU

EAN University

International Business

2023 - 2023

Studied International Business at EAN University in Bogotá D.C. from April 2023 to December 2023.

LS

La Toscana Bilingual School

High School graduate, Secondary Education

2005 - 2019

Completed high school at La Toscana Bilingual School in Bogotá D.C. from February 2005 to December 2019.

Tech stack

Software and tools used professionally

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