Santiago vega
@santiagovega
Digital Marketing Strategist specializing in LinkedIn and social media advertising for measurable growth.
What I'm looking for
I specialize in digital marketing with a strong focus on LinkedIn and social media advertising. I help businesses across various industries launch, optimize, and scale advertising campaigns on these platforms.
As a Digital Marketing Strategist, I manage B2B accounts and provide marketing consultancy through strategic calls to align client objectives. I build full-funnel marketing strategies, optimizing each stage to maximize customer engagement and conversions focused on business growth.
I analyze campaign performance metrics to identify trends and deliver actionable recommendations on creative, targeting, and bidding. I also manage and optimize programmatic advertising initiatives using platforms like DV360 and The Trade Desk.
I’m dedicated to creating high-impact strategies that drive measurable results while strengthening each client’s overall marketing efforts. I bring cross-functional collaboration, data-driven decision-making, and detailed execution—from campaign monitoring to Salesforce-based pipeline and lead tracking.
Experience
Work history, roles, and key accomplishments
Digital Marketing Strategist
Awes Energy SAS
Mar 2025 - Present (1 year 3 months)
Managed B2B LinkedIn accounts and delivered full-funnel marketing plans by aligning client objectives with LinkedIn Ads and Sales Navigator. Optimized programmatic and ad performance using DV360 and The Trade Desk, analyzing metrics to recommend improvements to creative, targeting, and bidding.
Virtual Marketing Assistant
Blue Clean Services
Jan 2020 - Present (6 years 5 months)
Maintained and updated client and lead records in Salesforce CRM to support sales and marketing activities. Supported e-commerce operations, including product listing updates, sales tracking, and performance monitoring across online platforms.
Education
Degrees, certifications, and relevant coursework
EAN University
International Business
2023 - 2023
Studied International Business at EAN University in Bogotá D.C. from April 2023 to December 2023.
La Toscana Bilingual School
High School graduate, Secondary Education
2005 - 2019
Completed high school at La Toscana Bilingual School in Bogotá D.C. from February 2005 to December 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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