@danielprado1
Senior Executive Social at WPP MEDIA managing campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn.
ColombiaAt WPP MEDIA, I manage advertising budgets and campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. I adapt strategies to client objectives and use performance reporting to support data-driven decisions.
At ABCW LLC, I managed full-funnel campaigns for e-commerce and service clients, testing ad copy, landing pages, and bidding strategies to improve campaign performance. I also developed dashboards and reports in Google Data Studio to share actionable insights.
Work history, roles, and key accomplishments
WPP MEDIA
Aug 2023 - Present (3 years 2 months)
Managed advertising budgets and executed campaigns on multiple social platforms. Collaborated with U.S.-based teams and generated performance reports for data-driven decision-making.
ABCW LLC
Nov 2022 - Oct 2023 (11 months)
Managed full-funnel advertising campaigns across multiple platforms, optimizing for CPC, CTR, and ROI. Conducted continuous optimizations and developed performance dashboards using Google Data Studio.
Tecnología Médica de Colombia
May 2020 - Nov 2022 (2 years 6 months)
Developed and executed social media strategies to increase brand awareness and engagement. Managed advertising budgets and optimized spend across Google Ads and Meta Ads.
Degrees, certifications, and relevant coursework
Technologist, Marketing and Advertising
Completed a program in Marketing and Advertising Technology.
Technologist, Commercial Management
Completed a program in Commercial Management and Consultative Selling.
High School Diploma, General Studies
Completed high school education.
Software and tools used professionally
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