Open to opportunities

Paola Losada

@paolalosada

Message

I scale eCommerce growth through paid media and creative testing.

Colombia

Message

What I'm looking for

I'm looking to lead scalable paid media and creative strategy, using structured experimentation, clear account architecture, and cross-functional collaboration to grow profitable eCommerce or performance-driven brands.

I've managed $15M+ in paid media across Meta, Google, TikTok, Microsoft Ads, The Trade Desk, and MNTN, scaling eCommerce accounts to 4.0x ROAS. At Avenue Z, I managed $13M+ in Meta spend and improved one brand from 3.0x to 6.0x ROAS through structured account architecture, product segmentation, and creative testing.

At Arora Ventures' ILTHY, I grew annual revenue from $200K to $540K while maintaining profitability targets and increasing orders 35% year over year. I turn performance data into creative hypotheses, briefs, and scalable campaigns, and I lead teams and creators with a simple belief: if the team shines, the work shines.

Experience

Work history, roles, and key accomplishments

Current

Consultant

Current

Amsive

Sep 2025 - Present (11 months)

Manages $2.2M+ in cross-channel spend across Meta, Google, Microsoft/Bing, The Trade Desk, and MNTN for healthcare enrollment and food & beverage portfolios. Leads optimization, pacing, and budget governance across multiple accounts.

Meta Ads Google Ads Microsoft Ads The Trade Desk MNTN Media Buying Pacing Optimization