At Increnta, I implemented and managed digital media campaigns across Meta, Google Ads, TikTok, and LinkedIn, optimizing investment, audiences, bids, and creative to meet business goals and campaign KPIs.
At EssenceMediacom – WPP Media, I led digital media strategy across multiple accounts and coordinated multidisciplinary teams. I managed monthly budgets above USD 30 million and increased ROAS by 20% on optimized campaigns.
At GroupM, I coordinated digital media strategy, tracked and optimized KPIs, and led a team working on campaign execution and improvement. I also prepared executive reports with insights and recommendations.
Earlier at Ariadna Communications Group, I implemented and optimized display and programmatic campaigns, supervised execution, and developed performance-focused digital media strategies. Across my work, I’ve improved ROAS by 20% to 35% and reduced CPA by up to 25% through campaign and investment optimization.
