At smartBeemo — Digital Academy, I lead the Paid Media team and stay directly involved in acquisition strategy across Meta Ads, Google Ads, and TikTok Ads. I manage monthly advertising budgets of up to 800,000 USD, using CPL, CPA, ROAS, lead quality, and revenue to guide allocation and scaling.
I led a two-day transition from a traditional acquisition model to Freemium + Self-checkout without reducing investment, coordinating campaigns, end-to-end measurement, and the teams involved in acquisition. I also coordinated a scaling initiative that increased monthly investment by approximately 200,000 USD while maintaining an efficient cost structure.
Previously, at CONVIERTEMAS — Digital Academy, I planned acquisition and direct-sales strategies for digital products, launches, and High Ticket services; High Ticket launches achieved a ROAS of 3. At Digitraffic, I optimized a campaign that reduced cost per result from 1,200 COP to 632 COP during my second week.
