At Clickmage, I lead the Meta Ads vertical across client accounts, turning business goals into campaign strategy and handling implementation, performance monitoring, optimization, and ad copywriting. I’m the client-facing lead and coordinate Meta workstreams with the creative team.
At Meta, outsourced by Teleperformance, I planned, launched, and scaled paid campaigns across multiple client accounts. Through bid-strategy adjustments, audience segmentation, and creative testing, I increased ROAS by 35%+; dynamic creative testing and continuous optimization reduced CPA by 30% in three months.
I also scaled a B2B lead-generation campaign 5x using lookalike and retargeting audiences, and managed tracking integrations with Meta Pixel, Conversions API, and Google Tag Manager. Earlier, at ProGuides (acquired by StateSpace), I worked across technical SEO, content, and conversion optimization, contributing to a 30% increase in qualified leads.
