Juan Fernandez de Aguirre

I’m a Senior Business Development Manager with 11+ years of experience driving enterprise revenue in B2B tech, specializing in strategic advertising partnerships. I combine consultative selling with MEDDPICC-driven pipeline management to expand key accounts and influence stakeholders across complex, multi-market organizations.

At Ströer Media Solutions (formerly Yieldlove), I joined early during the startup phase and scaled through acquisition. I drove €3M+ in revenue growth by identifying, negotiating, onboarding, and testing high-impact partnerships, and grew portfolio revenue by 20% YoY through targeted upsell and account expansion.

I’ve consistently delivered results through disciplined pipeline ownership, accurate forecasting, and strong cross-functional coordination. I partner with sales on complex enterprise pitches, achieved a 40% win rate, and led QBRs to uncover growth opportunities—supporting individual account revenue increases of up to 95% while also resolving technical implementation issues that reduced revenue loss by 40%.