At Vrijmakers, I deliver implementation projects for established businesses, owning the work from scope to delivery. I design and deploy AI-driven workflows for content creation and internal processes, and map business processes to prioritised AI use cases.
I’ve designed digital operating models spanning CRM, learning environments and workflows, helping businesses scale and reduce founder dependency. My client work has also included product and offer structures, pricing models, and support for moving from project work to productised services.
In 2025, I co-founded an online AI community for entrepreneurs with a business partner. I design and deliver practical AI masterclasses and training, helping business owners understand what’s possible and responsible with AI.
At H&M Online Customer Service, I led operations across six European markets and managed change through operational and system transitions, including a large-scale SAP transition. I also led and coached team leaders, and earlier delivered team leader training and supported employee development.
Netherlands