Open to opportunities

José Pacheco

@josepacheco

Marketing & Customer Success professional with 6+ years in B2B SaaS, focused on client experience and data-driven strategies.

Brazil

Message

What I'm looking for

I’m open to new opportunities in dynamic, growth-oriented environments—focused on marketing strategy, brand development, revenue generation, and strengthening relationships with partners and clients.

I’m a marketing and customer success professional with over 6 years of experience working in B2B environments, especially with technology and SaaS solutions. Throughout my career, I’ve been focused on connecting marketing, customer experience, and business goals to drive growth and long-term client relationships.

I have experience managing the full customer lifecycle — from onboarding and training to ongoing engagement and retention. I’ve led onboarding processes, created support materials, and worked closely with clients to ensure they fully adopt and get value from the solutions they use. At the same time, I’ve collaborated with marketing and product teams to improve positioning, communication, and overall user experience.

I’ve also coordinated teams, improved internal processes, and used CRM tools to better track client interactions and optimize workflows. I’m comfortable leading client meetings, presenting performance insights, and identifying opportunities to improve results and satisfaction.

I’m particularly interested in roles where I can combine marketing and customer success to create better experiences, strengthen relationships, and help companies grow in a sustainable way.

Experience

Work history, roles, and key accomplishments

Marketing Manager

CAP Ciudad de Murcia

Jun 2025 - Oct 2025 (4 months)

Developed and implemented marketing and commercial plans for the 2025 and 2026 seasons, strengthening sponsor relationships and the club’s positioning in the local market. Led sponsor acquisition materials and institutional initiatives including the Social Club and fan engagement activities such as jersey launch collaboration.

Marketing Strategy Positioning Sponsorship Management Campaign Planning Fan Engagement Partner Relations Project Management

Sports Marketing Specialist

UCAM CF

Mar 2025 - Jul 2025 (4 months)

Supported matchday operations at the stadium, including ticketing, fan reception, and internal coordination for sponsor activations. Contributed to the 2025/2026 marketing plan and coordinated Business Club corporate hospitality activities.

Ticketing Marketing Planning Project Coordination

Business Developer

iSportistics | Mantis-AI

Feb 2021 - May 2024 (3 years 3 months)

Drove business development for a sports technology company by structuring commercial presentations and strategic materials for sports organizations and international clients. Coordinated a support team of five professionals and implemented internal workflow improvements to increase operational efficiency across teams.

Business Development Client Relationship Management Team Coordination Workflow Optimization Stakeholder Management

General Director & Marketing

Moura Lacerda Dragons

Jan 2022 - Jan 2024 (2 years)

Led strategic and operational management of the American football team, overseeing institutional planning, sponsor relations, and marketing operations including sponsorship acquisition and brand activations. Organized home games and developed marketing campaigns to increase audience engagement; key outcome included institutional recognition by the São Paulo Federation that moved the state final to

Marketing Communications Membership Program Marketing Social Media Content Volunteer Management Partner Relations Institutional Planning

Business Developer & Customer Success

ISportistics | Mantis-AI

Jan 2021 - Jan 2024 (3 years)

Led onboarding and training for new clients, ensuring platform adoption aligned with business goals and producing support materials to drive engagement. Managed the full customer lifecycle with CRM tracking, ran international stakeholder meetings, collaborated with product/technical teams on improvements, and identified retention and account growth opportunities.

Customer Success Account Management CRM Management Client Onboarding Customer Support Customer Experience Collaboration