Open to opportunities

Paula Teofilo

@paulateofilo

Marketing professional with a non-conventional career across companies, global agencies, startups and strategic consulting. I connect Brand, Growth, C

Brazil

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What I'm looking for

I’m open to leadership roles, strategic consulting and high-impact projects across Marketing, Brand, Growth, CRM, CX and Marketing Transformation. I bring an integrated business perspective to complex challenges, connecting strategy, customers, teams and execution to drive growth and transformation.

I’m a marketing leader and strategic consultant with a career spanning multinational companies, global agencies, startups, and consulting. Working across these different environments has given me a broad perspective on how marketing connects with business, customers, technology, and operations — and a strong ability to bridge strategy and execution.

My expertise sits at the intersection of Brand Strategy, Integrated Marketing, Growth, CRM, Customer Experience, and Digital Transformation. I’ve led multidisciplinary teams, agencies, and cross-functional initiatives, connecting strategy, data, channels, and execution to measurable business outcomes.

Throughout my career, I’ve delivered results such as increasing CRM-driven revenue contribution in fashion retail from 6% to 20%, building Nextel’s CRM and digital acquisition operation to generate 580K leads and 100K sales annually, and reducing SKY’s customer churn by 19% overall and 55% in the premium segment. More recently, at INNOCEAN, the agency of Hyundai Motor Group, I led integrated marketing strategy and consumer insights for Hyundai across product launches, brand building, media, performance, and CRM.

Through consulting, I’ve also worked across retail, technology, FMCG, education, financial services, healthcare, and B2B, helping organizations evolve their marketing strategies, positioning, customer journeys, operating models, and digital capabilities.

I’m interested in marketing leadership roles, strategic consulting, and high-impact projects where I can bring an integrated perspective to growth, brand, customer, and business challenges. I’m especially energized by complex environments where connecting people, disciplines, and perspectives can unlock better results.

Experience

Work history, roles, and key accomplishments

Current

MKT Strategy & Growth Consultant

Current

a.cor.dar

Oct 2019 - Present (6 years 10 months)

Led marketing transformation, brand, growth, CRM and CX projects for corporations and startups. In fashion retail, increased CRM sales contribution from 6% to 20% of revenue. Restructured marketing models, portfolios and CX journeys for education and retail clients, with projects for Nestlé, Petrobras, Uber, Outback and others.

Brand Strategy Marketing Strategy CX CRM Digital Transformation Digital Marketing

Marketing Strategy & Insights Mgr

innocean

Feb 2024 - Feb 2026 (2 years)

Led integrated marketing strategy, campaign planning, consumer insights, CRM and GTM for Hyundai at INNOCEAN, connecting brand, media, performance and lifecycle. Supported launches of Creta, Kona, Palisade and IONIQ 5. Key results: 2K+ CRM opportunities, 400+ sales and Creta retail leadership for 3 years.

Brand Strategy CRM Growth Strategy CX

Senior Marketing & Comms Mgr

Guiabolso

Mar 2019 - Oct 2019 (7 months)

Led full-funnel marketing across brand, growth, CRM, PR and social media during a fintech’s transition to Open Banking. Managed a 23-person multidisciplinary team and full marketing budget. Integrated brand and CRM lifecycle strategies, driving 27% growth in credit acquisition.

Brand Strategy Marketing Strategy CX CRM Digital Transformation Digital Marketing Fintech Marketing

Customer Relationship & CRM Mgr

SKY Brasil

Feb 2017 - Feb 2019 (2 years)

Led CRM, Customer Lifecycle, CX and integrated communications across Postpaid, Prepaid and Broadband. Managed 28 professionals, agencies and cross-functional teams, driving digital adoption, loyalty and monetization. Reduced churn 19% overall and 55% in premium; generated R$37M via SKY Play, R$380M in Postpaid revenue and 1.3M CRM sales.

CRM Digital Marketing Digital Transformation Content Marketing Partner Marketing

Marketing Consultant

SponsorB

Sep 2016 - Jan 2017 (4 months)

Developed Relationship Marketing, CRM and Customer Lifecycle strategies for Natura, a leading Latin American beauty and direct-selling company. Structured onboarding and activation journeys and incentive communications to increase sales-force engagement and productivity.

CRM Digital Marketing Digital Transformation Business Strategy

CRM & Digital Channels Manager

Nextel

Aug 2010 - Oct 2015 (5 years 2 months)

Built Nextel’s CRM function from the ground up, later expanding into digital channels, media and performance marketing to drive lead generation and sales. Managed 16 professionals, agencies and full budget. Pioneered digital partnerships with Google and Facebook. Generated 580K leads and 100K sales/year, representing 40% of telesales and 5% of total company sales.

CRM Digital Marketing Digital Transformation Performance Marketing

Marketing Strategy & Insights

Ogilvy

Oct 2006 - Jul 2010 (3 years 9 months)

Led strategic planning, brand strategy, CRM, customer journeys and integrated communications for global and local brands, including Allianz, IBM, Amex, Odebrecht, Claro, Nextel and Magazine Luiza. Developed brand positioning and communication architectures, lifecycle strategies and integrated campaigns. Invited by Nextel to help structure its new in-house CRM department.

CRM Digital Marketing Digital Transformation Business Strategy Brand Strategy