Vivían M Mm M Bolaños

Lead strategy, planning, implementation, and optimization of performance marketing campaigns across a diverse portfolio of international clients. Manage end-to-end campaign lifecycle across Meta Ads, Google Ads, TikTok Ads, and other performance channels.

Managed and optimized high-budget advertising portfolios across multiple business units, with full responsibility for budget planning, spend control, pacing, and performance forecasting. Led full-funnel performance strategies on Meta Ads, including prospecting, retargeting, and scaling frameworks.

Developed strong foundations in financial markets, including Forex, stock market instruments, and market indices. Strengthened analytical thinking.

Supported end-to-end financial and investment planning for large-scale marketing and commercial accounts. Managed budget forecasting, spend control, investment planning, and performance projections across multiple product categories.

Took a planned professional sabbatical focused on career reassessment, skill alignment, and long-term professional direction.

Managed a high-value corporate portfolio of large business groups with complex insurance structures. Oversaw policy renewals, monitored premiums, and coordinated with insurance carriers to secure adequate coverage and competitive conditions.

Supported large corporate accounts and key customers in daily operational and administrative needs. Handled customer service, billing and invoicing control, reporting, and documentation validation.

Provided seasonal sales and administrative support.

Currently completing advanced training in TikTok Ads and Media Buying, focused on campaign strategy, audience targeting, budget management, performance optimization, measurement, and data-driven advertising.

Google Ads Video Certification for planning, executing, and optimizing video advertising campaigns on YouTube and Google Ads.

Meta Media Planning Professional Certification demonstrating advanced skills in media planning, budget allocation, audience strategy, inventory and delivery, and KPI forecasting across Meta platforms.

Full-time undergraduate studies in Finance and International Business, building a strong foundation in finance, business operations, reporting, and analysis.