Looking for a job

Tristan Lachapelle

@tristanlachapelle

Message

Senior Digital Marketer at iO who co-built AI agents for media planning, audience research and reporting.

Peru

Message

At iO | Digital Agency, I lead full-funnel media strategies and annual spend of €1M+. I co-built iO's in-house AI agents for media planning, audience research and reporting.

I’ve driven measurable growth across e-commerce, health, banking, travel and leisure. For Farmaline, I delivered +40% sales, +45% revenue and +30% ROAS over five years of account management; for Hubo, campaigns achieved +500% ROAS in 2025.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketer

Current

Jan 2025 - Present (1 year 9 months)

Lead full-funnel media strategies and €1M+ annual spend across social, search, programmatic & CTV. Co-built in-house AI agents for media planning, audience research, and reporting; trained 12 juniors and interns.

Performance Marketing Full funnel strategy Paid Social Advertising Programmatic CTV AI Agents Automation Team Mentoring Training

Medior Digital Marketer

Jan 2022 - Dec 2024 (2 years 11 months)

Managed full-funnel campaigns across paid social and search for multi-sector clients. Optimised campaigns continuously to improve KPIs and meet client objectives.

Paid Social Advertising Search Advertising Campaign Optimization KPI Improvement

Junior Digital Marketer

Jan 2021 - Dec 2022 (1 year 11 months)

Set up and launched campaigns across paid social and search platforms. Monitored daily performance, ensured accurate tracking, and supported performance reporting and client presentations.

Paid Social Advertising Search Advertising Campaign Setup Performance Monitoring Trackings Reporting