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Fabian Ahumada

@fabianahumada

Growth and marketing operations director at saya-agency.com who managed $30M+ in ad spend and drove $100M+ in attributed revenue.

Colombia

Message

At saya-agency.com, I oversee paid media and growth operations for eCommerce and lifestyle brands. I’ve managed $30M+ in ad spend across Meta, Google, and TikTok, generating over $100M in attributed revenue, and built the reporting and operational systems that support steady growth.

As a consultant, I’ve led paid media and growth strategy for brands across Latin America and the U.S., including Zara Colombia and Éxito. At Avvy.co, I built the marketing structure and acquisition pipeline, contributing to the company reaching $1M+ ARR.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Director

Current

Saya Agency

Jan 2023 - Present (3 years 8 months)

Directed growth and operations for a full-service agency, overseeing $30M+ in paid advertising and generating $100M+ in attributed revenue. Led team of media buyers, creatives, and analysts while building operational infrastructure and client acquisition pipelines.

Meta Ads Google Ads TikTokAds Programmatic Creative Strategy Landing Page Optimization ClickUp LinkedIn Outreach Cold Email Performance Dashboards Team Leadership Project Management A B Testing ROAS optimization CAC LTV MER

Current

Consultant

Current

Freelancer

Jan 2016 - Present (10 years 8 months)

Provided fractional CMO and performance marketing consulting for brands across Latin America and the U.S., managing $50K–$100K in monthly ad spend. Focused on full-funnel marketing systems, creative direction, and funnel optimization.

Meta Ads Performance Marketing Funnel Optimization Creative Direction Copywriting Strategy ROI Optimization

Marketing Manager

Avvy.co

Mar 2022 - Jan 2023 (10 months)

Built the entire marketing structure and acquisition pipeline from scratch, including paid media, email marketing, and CRM automations. Scaled campaigns to contribute to $1M+ ARR and collaborated with founders on positioning and messaging.

Meta Ads Google Ads Email Marketing CRM Automation Performance Dashboards Funnel Optimization Positioning Messaging

Marketing Assistant

Virtual Emily

Feb 2020 - Jan 2021 (11 months)

Supported email marketing campaign launches and optimizations, improving engagement and sales. Helped refine automation workflows and list segmentation, contributing to a 25% increase in user retention.

Email Marketing Automation List Management And Segmentation Ad Copy Testing A B Testing Retention