At TX3 Funding, I own email marketing across HubSpot and Brevo, driving high six-figure monthly email revenue through lifecycle automation, segmentation, testing, and reporting. I increased email open rates from 25% to 42%, doubled click-through rates, and helped reduce churn by 20%.
I also build cohort analysis and attribution frameworks, including standardized UTM tracking that expanded attribution coverage to 98% of revenue. Previously at Killer GF, I created onboarding, retention, and win-back email flows for a subscription consumer product and tested subject lines, offers, and cadence against retention and reactivation targets.
