At Constant Contact, I own lifecycle strategy and execution across onboarding, trial conversion, product adoption, retention, and promotional campaigns. I led lifecycle GTM for a Canva integration reaching 160K+ customers and driving 2,365 integrations, while redesigning 19+ onboarding emails to reduce unsubscribes by 20–30%.
I turn behavioral data and customer insights into personalized, measurable journeys. My experimentation includes an abandoned-cart trialer test that achieved an 18.4% conversion rate, and I’ve used tools including Salesforce Marketing Cloud, Pendo, Tableau, SundaySky, and Camtasia to deliver email, in-product, video, and SMS experiences.
Previously, I led B2B SaaS campaigns at eXp Realty, drove 20% annual revenue growth through multi-channel B2B marketing at Black Card, and used customer feedback and operational data to improve customer experiences at Amazon.
