Open to opportunities

Jessica Pei

@jessicapei

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Growth and product marketing leader driving data-informed user acquisition and retention.

United States

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What I'm looking for

I seek a cross-functional growth/product marketing role at a mission-driven company where I can lead lifecycle strategy, drive data-informed experimentation, and scale user acquisition and retention.

I am a growth and product marketing leader with a strong analytics foundation and a track record of driving measurable business impact across health and consumer startups. I combine quantitative skills from an MS in Quantitative Management with hands-on experience executing multi-channel campaigns, experimentation, and cross-functional product launches.

At Devoted Health I led marketing strategy and data analysis that produced $575K in projected savings and relaunched the company blog, increasing traffic +188% year-over-year while executing email, SMS, and paid campaigns. At Clearing and Livongo I owned lifecycle marketing, built go-to-market and user journey strategies, ran 100+ A/B tests, and used SQL, Amplitude, Braze and analytics tools to boost adoption and retention metrics.

I bring experience across growth, product, content, and analytics—scaling engagement programs from 0 to 1, optimizing paid spend, and translating technical insights into persuasive creative. I value collaborative, cross-functional work that ties creative execution to rigorous measurement and continuous improvement.

Experience

Work history, roles, and key accomplishments

Growth/Product Marketing Manager

Devoted Health

Jan 2023 - Jan 2025 (2 years)

Spearheaded marketing strategy and data analysis across growth, product, engineering, and data science, driving $575K in projected company savings and relaunching the blog to increase traffic by 188% YoY while deploying 20+ email, SMS, and paid campaigns.

Growth Marketing Content Strategy Analytics Email Campaigns SQL A B Testing Braze Google Data Studio

Senior Growth Marketing Manager

Clearing

Jan 2021 - Jan 2023 (2 years)

Led product adoption and CRM engagement for a seed-stage telehealth startup by building 200+ multi-channel lifecycle campaigns and GTM/user journey strategies informed by 100+ A/B tests, increasing cohorted booking and attendance rates by 30%+.

Lifecycle Marketing CRM Braze SQL Amplitude A B Testing Content Strategy Analytics Fullstory

Senior Growth Marketing Associate

Livongo Health

Jan 2020 - Jan 2021 (1 year)

Owned activation North Star metric and executed end-to-end multi-channel campaigns and experiments (email, SMS, direct mail) to drive B2B2C enterprise and health plan member engagement using data-driven optimization.

Growth Marketing Experimentation A B Testing Analytics Direct Mail Stakeholder Management SQL

Media Analyst

Cadent

Jan 2018 - Jan 2019 (1 year)

Managed paid advertising budget allocation from $20K to $3M+ for major film studio clients, optimizing media spend and campaign performance across channels.

Media Planning Paid Advertising Campaign Optimization Analytics Reporting Excel

Digital Analytics Intern

Johnson & Johnson

Jun 2018 - Aug 2018 (2 months)

Conducted competitive analysis of 30+ digital products and collaborated cross-functionally to define success metrics and identify product differentiation opportunities for Health & Wellness Solutions.

Competitive Analysis Digital Analytics Reporting Excel Research

Editorial Intern

Casper Sleep

Jun 2017 - Aug 2017 (2 months)

Published five original stories on sleep science and culture by interviewing 10+ experts and translating technical research into accessible content for a consumer audience.

Interviewing Content Creation Research Storytelling Editing Communication