Open to opportunities

Shavon Knight

@shavonknight

Message

Experienced Marketing Manager specializing in lifecycle marketing strategies.

United States

Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive customer engagement and business growth.

As a Marketing Manager with a strong focus on lifecycle marketing strategies, I have successfully owned the strategy and execution of triggered communications that support key lifecycle stages such as onboarding, activation, and re-engagement. My role at Glidepath CX has allowed me to optimize user experience and platform utilization through data-driven insights and innovative email modules.

With a proven track record of improving feature adoption by 26% through A/B tested campaigns, I leverage behavioral data to educate users on new platform capabilities. My previous experience at Market Force Information involved translating buyer behavior trends into actionable insights, resulting in a 35% increase in marketing-qualified leads within a year. I am passionate about aligning lifecycle messaging with product marketing initiatives to drive engagement and support revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Manager, Customer Lifecycle & Product Engagement

Current

Glidepath CX

Mar 2022 - Present (3 years 2 months)

Owned the strategy and execution of triggered communications supporting key lifecycle stages (onboarding, activation, re-engagement), optimizing user experience, and platform utilization. Utilized behavioral data and segmentation insights to propose and launch new email modules that aligned with broader product objectives and improved feature discovery. Improved feature adoption by 26% through A/B

Lifecycle Marketing Customer Engagement Email Marketing A B Testing User Experience Segmentation

Manager, Marketing Automation & Customer Insights

Market Force Information

Oct 2019 - Mar 2022 (2 years 5 months)

Partnered with sales and product marketing teams to translate buyer behavior and engagement trends into actionable insights that guided go-to-market planning and audience targeting. Drove alignment between lifecycle messaging and product marketing initiatives by using engagement data to highlight where customer education and support were needed most. Designed reporting frameworks that surfaced buy

Marketing Automation Customer Insights Salesforce Lead Generation Go To Market Marketing Reporting

Ad Operations Manager

Match.com

Feb 2013 - Nov 2018 (5 years 9 months)

Oversaw full-cycle execution of digital advertising campaigns, ensuring timely launches and cross-functional coordination. Investigated and resolved third-party data discrepancies to maintain reporting accuracy and campaign performance. Applied analytics to optimize campaign delivery, improve targeting efficiency, and support revenue growth initiatives.

Digital Advertising Campaign Management Ad Operations Data Analysis Campaign Optimization Reporting Adwords DART Search

Education

Degrees, certifications, and relevant coursework

DePaul University

Master of Science, Advertising & Public Relations

Completed a Master of Science degree focusing on advanced principles and practices in advertising and public relations. Gained expertise in strategic communication, campaign development, and media relations.

Old Dominion University

Bachelor of Science, Communications

Earned a Bachelor of Science degree with a focus on communications. Developed foundational knowledge in various communication theories and practices, preparing for a career in media and marketing.