Shavon Knight

Owned the strategy and execution of triggered communications supporting key lifecycle stages (onboarding, activation, re-engagement), optimizing user experience, and platform utilization. Utilized behavioral data and segmentation insights to propose and launch new email modules that aligned with broader product objectives and improved feature discovery. Improved feature adoption by 26% through A/B

Partnered with sales and product marketing teams to translate buyer behavior and engagement trends into actionable insights that guided go-to-market planning and audience targeting. Drove alignment between lifecycle messaging and product marketing initiatives by using engagement data to highlight where customer education and support were needed most. Designed reporting frameworks that surfaced buy

Oversaw full-cycle execution of digital advertising campaigns, ensuring timely launches and cross-functional coordination. Investigated and resolved third-party data discrepancies to maintain reporting accuracy and campaign performance. Applied analytics to optimize campaign delivery, improve targeting efficiency, and support revenue growth initiatives.

Completed a Master of Science degree focusing on advanced principles and practices in advertising and public relations. Gained expertise in strategic communication, campaign development, and media relations.

Earned a Bachelor of Science degree with a focus on communications. Developed foundational knowledge in various communication theories and practices, preparing for a career in media and marketing.