Michaela Nuth

I've led CRM and lifecycle programs for TrafficGrid, Adly, AMP Agency, GoPuff, and Outlook Amusements, driving acquisition, retention, monetization, and customer engagement across B2C and B2B subscription businesses.

At Adly, I supported CRM strategy across 13 acquisitions for a 5M+ user, 17-brand portfolio in 12 languages, contributing to 40% YoY revenue growth. I built 25+ automated programs in Braze and Customer.io that increased return rates by 40%, and I redesigned Smodin's lifecycle architecture to drive 50% YoY growth.

At GoPuff, I managed 500+ annual CRM campaigns across Email, SMS, Push, and In-App messaging, contributing to $110M in revenue. My omnichannel lifecycle orchestration increased orders by 329%, revenue by 135%, and CTR by 91%.

I'm hands-on with segmentation, automation, experimentation, deliverability, forecasting, and performance reporting. I enjoy partnering with Product, Engineering, Analytics, Sales, Growth, and Creative teams to turn customer data into measurable revenue and retention outcomes.