Open to opportunities

Antoinette Knights

@antoinetteknights

Message

I drive B2B and B2C growth through data-driven email, lifecycle, and lead-generation campaigns.

United States

Message

What I'm looking for

I'm looking to lead data-driven growth, email, lifecycle, and customer-acquisition campaigns, using CRM, automation, segmentation, analytics, and AI tools to build engagement, leads, and measurable business growth.

I've led growth, email, and lead-generation marketing for ALM Media, U.S. News & World Report, 2U, and Informa Engage across education, healthcare, technology, and media.

At U.S. News, I generated more than 560 qualified leads for Student Connect, grew newsletter audiences by 10% monthly, improved CTR by 3%, and led campaigns for B2B education and healthcare products. At 2U, I increased conversion rates by 30% through SFMC-powered lifecycle campaigns while maintaining 97%+ deliverability.

I build audience segments, develop campaign copy, optimize performance through testing and analytics, and lead teams and cross-functional partners to turn marketing strategy into measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Audience & Email Marketing Manager

Current

ALM Media

Oct 2025 - Present (10 months)

Drive audience growth and engagement for legal clients through strategic campaign planning and execution across email, digital, and paid channels. Manage integrated campaigns, segmentation, and workflows using Omeda and Sailthru.

Email Marketing Campaign Management Audience Segmentation Omeda Sailthru Monday.Com Copywriting Analytics

Associate Director, Marketing

U.S. News & World Report

Jan 2021 - Feb 2025 (4 years 1 month)

Owned marketing strategy and execution for revenue-generating products, driving growth and lead generation. Generated over 560 qualified leads with a 2.4% conversion rate and grew newsletter audience by 10% monthly.

Marketing Strategy Lead Generation Email Marketing Blueshift Sailthru Campaign Analytics Team Leadership Cross Functional Collaboration

Email Marketing Manager

Jan 2019 - Jan 2021 (2 years)

Led marketing strategy and lifecycle campaigns to drive student engagement and high-intent lead generation. Boosted conversion rates by 30% through enhanced SFMC-powered campaigns and maintained high deliverability rates.

Email Marketing Lifecycle Marketing Salesforce Marketing Cloud Campaign Optimization A B Testing GDPR CAN SPAM

Online Marketing Manager

Informa Engage

Jan 2014 - Jan 2018 (4 years)

Led B2C marketing campaigns for IT brands including Toshiba, Microsoft, and HP, driving registrations and conversions. Managed 100+ campaigns per quarter and expanded active audience base by 15%.

Email Marketing Eloqua Campaign Management Lead Generation A B Testing HTML Analytics Team Management