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Jonathan Markwell

@jonathanmarkwell

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Senior Product Manager building user-focused, data-driven products that drive impact.

Thailand

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What I'm looking for

I’m looking for a product role where I can solve meaningful problems, work with a collaborative team, and drive real user and business outcomes. While I have experience in product growth, I’m also open to broader product challenges where I can apply strategic thinking, experimentation, and user insight.

Senior Product Manager with experience in B2C and B2B environments, leading cross-functional teams to build, grow and optimise digital products with a user focused mindset. Strong background in experimentation, user acquisition, and data-driven decision making. Adept at driving innovation, managing complex projects, and aligning product strategy with business goals and customer needs. I enjoy challenging the status quo to solve problems and develop user-focused solutions that drive key metrics and product growth.

Experience

Work history, roles, and key accomplishments

Senior Product Manager, Growth

British Broadcasting Corporation (BBC)

Jun 2023 - Dec 2024 (1 year 6 months)

Delivered up to 10% uplift in primary growth metrics and 300% in secondary metrics via experimentation. Led a cross-functional team contributing 20% of total UK product experiments and implemented frameworks for growth and agile practices to optimise engineering outcomes.

Product Management Growth Hacking Experimentation AI Strategy Roadmap Prioritization Product Backlog Management Agile

Product Manager, User Acquisition & Audience Growth

Mintel

Sep 2021 - Jun 2023 (1 year 9 months)

Increased registration form completion rate from 30% to 80% and delivered 15%+ uplift in registration conversion through E2E journey redesign. Developed and executed a data-backed roadmap targeting global user growth and introduced a company-wide experimentation framework.

Product Management User Acquisition Audience Growth Data Analysis Experimentation Mixpanel Conversion Rate Optimization Roadmap Development

Digital Manager, Media UK & Ireland

Budweiser Brewing Group (ABInBev)

Jan 2021 - Sep 2021 (8 months)

Managed a £17M media budget across digital channels including social, PPC, display, and DOOH. Delivered ROI-positive campaigns through continuous testing and optimisation and developed consumer-first media strategies using cross-functional insights.

Digital Marketing Media Planning Budget Management PPC Social Media Marketing Display Advertising DOOH Campaign Optimization

Digital Product Manager, Partnerships UK

The O2 (AEG Europe)

Jan 2019 - Jan 2021 (2 years)

Led Digital Out of Home (DOOH) product optimisation, enhancing scheduling and commercial opportunities. Drove partner activation and delivery for campaigns across DOOH, CRM, social, and app, supporting delivery of £20M+ in annual revenue via digital strategy for brand partnerships.

Digital Product Management DOOH Partner Activation CRM Social Media Mobile App Strategy Digital Strategy Revenue Generation Partner Activations

Industry Initiatives Executive

IAB UK

Apr 2017 - Jan 2019 (1 year 9 months)

Led strategic B2B initiatives and worked with Google, Facebook, and other stakeholders. Chaired the Future Trends Advisory Group focused on digital innovation and delivered whitepapers, workshops, and research content on digital trends like AI and Blockchain.

Industry Relations B2B Initiatives Stakeholder Management Digital Innovation Market Research Content Creation AI Blockchain

Account Executive

Live Nation

May 2016 - Dec 2016 (7 months)

Served as an Account Executive on a fixed-term contract. Supported various account management tasks and client relations within the live entertainment industry.

Account Management Client Relations Sales Support Event Management Data Entry Communication Skills

Digital Marketing Assistant

NMC Recordings

Jun 2015 - Mar 2016 (9 months)

Assisted with digital marketing efforts on a fixed-term contract. Contributed to online promotional activities and content management for musical recordings.

Digital Marketing Content Management Social Media Email Marketing Data Analysis Campaign Support

Cross Media Production Executive

News UK

Sep 2014 - Jun 2015 (9 months)

Worked as a Cross Media Production Executive. Involved in the production and coordination of content across various media platforms.

Media Production Content Coordination Cross Platform Publishing Project Management Workflow Optimization Communication Skills

Education

Degrees, certifications, and relevant coursework

Brunel University

Bachelor degree, Music

2011 - 2014

Grade: 2:1

Graduated with a 2:1 in Music from Brunel University in 2014. This program provided a comprehensive understanding of musical theory, practice and business.