Simon Dumville

As a Senior Product Lead, I'm helping to build a cutting-edge Ad Performance Platform aimed at Social Media Influencers using AI to maximise their ROI across social media platforms.

By leveraging advanced data analytics Outcomized provide actionable insights throughout the entire campaign lifecycle, enabling Influencers to make data-driven decisions and achieve exceptional engagement results.

I lead diverse enterprises through digital transformations and provide guidance to startups and SaaS scale-ups in Product Design, UX, User Research, and Product Management.

Over a period of two years, I designed, executed, and delivered a versatile white-label UX research platform that top Fortune 500 companies currently utilise to evaluate and monitor real-time customer, user, and patient engagement. This platform empowers clients to measure satisfaction in real-time, offering unprecedented insights that were previously unavailable 24/7.

I played a key role in driving the successful roll-out of Office365 and Windows 10 across Barclays' full estate of 140k employees. To achieve this, I created a UX framework that allowed Barclays to measure productivity, satisfaction, adoption, and consumption challenges during the roll-out process. This helped Barclays’ to identify areas for improvement and make data-driven decisions.

• Collaborated with a 3rd party technology client to successfully deliver an analysis and user research framework for competitor benchmarking which provides performance monitoring on industry sector product features and propositional value touch points.
• Successfully designed a UX heuristic scorecard to report periodically on roadblocks to customer experience across digital channels.

• Led the Product Management team to improve efficiency, communication, and sustainable development.
• Developed and implemented content strategies that increased website traffic, conversions, and deposits.
• Optimised the user experience by identifying and addressing drop-offs.
• Oversaw the development of multiple web channels by developing component-driven, white label frameworks.

Successfully led, mentored, and coached a 'ring fenced' user research team that generated, defined, and validated new ideas, as prototypes and proofs of concept, in partnership with key stakeholders.
• Provided usability assessments (e.g., heuristic evaluations) for products under development.