Simon DumvilleSD
Looking for a job

Simon Dumville


With 20+ years of Product experience, I help organisations deliver impactful solutions.

United Kingdom

What I'm looking for

I role that is in transformational mode - one that is not stood still and continues to evolve.

Being very hands on, I am a collaborative leader able to maintain composure and confidence in stressful situations, bringing discipline and control to uncertain environments.

I have twenty five years of experience shaping product strategy; having built and led teams worldwide, both onsite and remote, across Product Development, Technology, Customer Experience, UX and Design.

I am believer in driving rapid user-centred product development through passionate agile teams using lean methodologies and data based decisions, bringing strategic counsel at all points of the business lifecycle.

I am an enthusiastic problem solver who can identify issues and resolve them quickly to build an ambitious and productive culture that adds genuine value, and I thrive in environments where I can support as a Mentor, or Strategic Product partner.



Head of Product

Big Box Analaytics

Nov 2022 - Present (1 year 7 months)

I lead diverse enterprises through digital transformations and provide guidance to startups and SaaS scale-ups in Product Design, UX, User Research, and Product Management.

Optimal Strategix Group logoOG

VP of Product

Optimal Strategix Group

Jul 2018 - Nov 2022 (4 years 4 months)

Over a period of two years, I designed, executed, and delivered a versatile white-label UX research platform that top Fortune 500 companies currently utilise to evaluate and monitor real-time customer, user, and patient engagement. This platform empowers clients to measure satisfaction in real-time, offering unprecedented insights that were previously unavailable 24/7.

Barclays logoBA

End User Service Interface Architect Vice President


Aug 2015 - Jul 2018 (2 years 11 months)

I played a key role in driving the successful roll-out of Office365 and Windows 10 across Barclays' full estate of 140k employees. To achieve this, I created a UX framework that allowed Barclays to measure productivity, satisfaction, adoption, and consumption challenges during the roll-out process. This helped Barclays’ to identify areas for improvement and make data-driven decisions.

GfK - Vodafone logoGV

Senior Consultant - Customer Insights

GfK - Vodafone

Jan 2015 - May 2015 (4 months)

• Collaborated with a 3rd party technology client to successfully deliver an analysis and user research framework for competitor benchmarking which provides performance monitoring on industry sector product features and propositional value touch points.
• Successfully designed a UX heuristic scorecard to report periodically on roadblocks to customer experience across digital channels.

Entain logoEN

Head of Product Management


Sep 2007 - Feb 2014 (6 years 5 months)

• Led the Product Management team to improve efficiency, communication, and sustainable development.
• Developed and implemented content strategies that increased website traffic, conversions, and deposits.
• Optimised the user experience by identifying and addressing drop-offs.
• Oversaw the development of multiple web channels by developing component-driven, white label frameworks.

EY Seren logoES

Senior Consultant - User Research & Customer Experience

EY Seren

Jan 2015 - May 2015 (4 months)

Successfully led, mentored, and coached a 'ring fenced' user research team that generated, defined, and validated new ideas, as prototypes and proofs of concept, in partnership with key stakeholders.
• Provided usability assessments (e.g., heuristic evaluations) for products under development.

Tech stack

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