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John JoyceJJ
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John Joyce

@johnjoyce

I've built partnership ecosystems and go-to-market engines that accelerate pipeline, revenue, and market expansion.

United States
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What I'm looking for

I'm looking to build strategic partnerships and go-to-market engines for growth-focused companies, particularly AI/ML and technology businesses expanding pipeline, revenue, and market reach.

I've built partnership ecosystems and go-to-market strategies for companies including Stay AI, STRIVEWORKS, Brightflag, PandaDoc, Vistaprint, and MOO.com.

At Stay AI, I led partnerships with Klaviyo, Shopify Plus, and Gorgias, contributing 40% of overall pipeline. I scaled the ecosystem to more than 100 partners, launched an agency program with 50%+ referral conversion rates, and increased qualified leads by 25% through joint GTM plans.

At STRIVEWORKS, I grew partner-sourced pipeline from 0 to 30% in six months through alliances with AWS, Microsoft, Google, NVIDIA, Carahsoft, Esri, Palantir, Maxar, and USGIF.

I've also tripled PandaDoc's partner-driven new-business pipeline, helped turn around Vistaprint Corporate Solutions to more than quadruple revenue in three years, and developed GTM strategies for AI/ML companies and cloud-native optimization products.

Experience

Work history, roles, and key accomplishments

SS
Current

GTM Advisor

Stealth Startup

Working closely with the founder of an AI/ML risk intelligence platform that identifies patterns of escalation, deception, and manipulation intent that conventional keyword-matching can’t detect.

SA

Director of Partnerships

Stay AI

Jan 2024 - Jan 2025 (1 year)

Spearheaded strategic partnerships with leading e-commerce platforms and tech partners, contributing 40% of overall pipeline. Scaled partnership ecosystem, launched agency partner program, and developed joint GTM plans resulting in 25% increase in qualified leads.

ST

Vice President, Strategic Partnerships

Striveworks

Jan 2023 - Jan 2024 (1 year)

Grew partner pipeline creation from 0 to 30% in six months through private and public sector partners. Worked with VP of Marketing and VP of Sales to launch cohesive GTM strategy.

BR

Vice President of Alliances

Brightflag

Jan 2021 - Jan 2022 (1 year)

Developed and launched new global referral and reseller partner programs from the ground up, onboarding key reseller partners that substantially grew partner revenue. Drove partner pipeline contribution to 15% of overall new pipeline.

GS

Chief Consultant

Grow-to-Market Strategies

Jan 2016 - Jan 2019 (3 years)

Spearheaded marketing, sales, and business development strategy for Carbon Relay, an AI and machine learning startup. Implemented best practices for strategic sales team structure, partner acquisition, customer acquisition, marketing, and account management for several online print companies.

IB

Brand Manager

IBM

Managed brand strategy and execution at IBM.

TB

Founder

The Smal BizNest

Founded and led The Smal BizNest, a business venture focused on supporting small businesses.

IN

Senior Partner Manager

Internap

Managed partner relationships and drove business development at Internap.

AT

National Channel Manager

Akamai Technologies

Managed national channel partnerships and sales at Akamai Technologies.

GR

Head of Business Development

Grasshopper

Led business development efforts at Grasshopper, driving growth and partnerships.

MI

Systems Engineer

Microsoft

Provided technical expertise and support as a Systems Engineer at Microsoft.

Education

Degrees, certifications, and relevant coursework

Northeastern University logoNU

Northeastern University

Bachelor of Science, Marketing

Bachelor of Science in Marketing from Northeastern University in Boston, Massachusetts.

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