John Joyce
@johnjoyce
I've built partnership ecosystems and go-to-market engines that accelerate pipeline, revenue, and market expansion.
What I'm looking for
I've built partnership ecosystems and go-to-market strategies for companies including Stay AI, STRIVEWORKS, Brightflag, PandaDoc, Vistaprint, and MOO.com.
At Stay AI, I led partnerships with Klaviyo, Shopify Plus, and Gorgias, contributing 40% of overall pipeline. I scaled the ecosystem to more than 100 partners, launched an agency program with 50%+ referral conversion rates, and increased qualified leads by 25% through joint GTM plans.
At STRIVEWORKS, I grew partner-sourced pipeline from 0 to 30% in six months through alliances with AWS, Microsoft, Google, NVIDIA, Carahsoft, Esri, Palantir, Maxar, and USGIF.
I've also tripled PandaDoc's partner-driven new-business pipeline, helped turn around Vistaprint Corporate Solutions to more than quadruple revenue in three years, and developed GTM strategies for AI/ML companies and cloud-native optimization products.
Experience
Work history, roles, and key accomplishments
GTM Advisor
Stealth Startup
Working closely with the founder of an AI/ML risk intelligence platform that identifies patterns of escalation, deception, and manipulation intent that conventional keyword-matching can’t detect.
Director of Partnerships
Stay AI
Jan 2024 - Jan 2025 (1 year)
Spearheaded strategic partnerships with leading e-commerce platforms and tech partners, contributing 40% of overall pipeline. Scaled partnership ecosystem, launched agency partner program, and developed joint GTM plans resulting in 25% increase in qualified leads.
Vice President, Strategic Partnerships
Striveworks
Jan 2023 - Jan 2024 (1 year)
Grew partner pipeline creation from 0 to 30% in six months through private and public sector partners. Worked with VP of Marketing and VP of Sales to launch cohesive GTM strategy.
Vice President of Alliances
Brightflag
Jan 2021 - Jan 2022 (1 year)
Developed and launched new global referral and reseller partner programs from the ground up, onboarding key reseller partners that substantially grew partner revenue. Drove partner pipeline contribution to 15% of overall new pipeline.
Head of Business Development
PandaDoc
Jan 2019 - Jan 2021 (2 years)
Tripled new business pipeline driven by affiliate, channel, and technology partners. Expanded strategic alliances with top technology integration partners.
Chief Consultant
Grow-to-Market Strategies
Jan 2016 - Jan 2019 (3 years)
Spearheaded marketing, sales, and business development strategy for Carbon Relay, an AI and machine learning startup. Implemented best practices for strategic sales team structure, partner acquisition, customer acquisition, marketing, and account management for several online print companies.
Head of Global Business Development
Vistaprint Corporate Solutions
Jan 2013 - Jan 2016 (3 years)
Joined Vistaprint's Strategic Partnerships team as an individual contributor and quickly built a global cross-functional team. Turned around declining business, more than quadrupling revenue in three years and transforming it into the highest growth line of business at Vistaprint.
Head of Global Partnerships
MOO.COM
Jan 2010 - Jan 2013 (3 years)
Global responsibility for driving substantial awareness, customer acquisition, and revenue growth through strategic joint marketing initiatives. Developed and implemented a go-to-market strategy for a new SMB service that doubled customer acquisition month over month.
Brand Manager
IBM
Managed brand strategy and execution at IBM.
Founder
The Smal BizNest
Founded and led The Smal BizNest, a business venture focused on supporting small businesses.
Senior Partner Manager
Internap
Managed partner relationships and drove business development at Internap.
National Channel Manager
Akamai Technologies
Managed national channel partnerships and sales at Akamai Technologies.
Head of Business Development
Grasshopper
Led business development efforts at Grasshopper, driving growth and partnerships.
Systems Engineer
Microsoft
Provided technical expertise and support as a Systems Engineer at Microsoft.
Education
Degrees, certifications, and relevant coursework
Northeastern University
Bachelor of Science, Marketing
Bachelor of Science in Marketing from Northeastern University in Boston, Massachusetts.
Availability
Location
Authorized to work in
Job categories
Skills
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