Deserae User
@deserae
20+ yr GTM exec | $250M+ ARR | 0→1 builder | VP Sales, BD & Partnerships | Intuit · Bill.com · Microsoft | AI-first SaaS
United StatesWhat I'm looking for
I'm a growth-stage GTM executive with 20+ years of progressive leadership across Sales, Partnerships, Business Development, and Platform Ecosystems. My specialty is 0-to-1 building — coming into underperforming or nascent organizations and turning them into high-velocity revenue engines.
At Intuit, I built the Mid-Market segment from scratch to $40M in year one (ultimately 87% of segment revenue), ran a $250M+ ARR organization of 150+ FTEs, and founded Intuit's first Strategic Partnerships function — originating the Mailchimp alliance that led to Intuit's largest acquisition. I negotiated $150M+ in AI/ML agreements with Google and Meta, and led the Mega Platform, ISV, and Franchise partnerships team driving ecosystem-led growth across the QuickBooks platform. At Bill.com, I redesigned the GTM motion from 45% to 100%+ quota attainment in 60 days and drove 462% SQL growth through platform expansion. Earlier in my career, I led Xbox LIVE GTM at Microsoft ($1B+ service, 46M+ users) and grew Quantum's Big Data division 76% to $145M ARR.
I'm passionate about AI-native sales motions, partner ecosystem strategy, and building the kind of repeatable, data-driven GTM infrastructure that compounds over time. I hold an MBA from San Diego State University and a BA in International Studies from the University of Oregon.
I'm actively targeting VP Sales, VP Partnerships, VP Business Development, or Head of GTM roles at AI-first or high-growth SaaS companies — ideally Series B through pre-IPO — where there's a real mandate to build and scale.
Experience
Work history, roles, and key accomplishments
Rearchitected sales pipeline frameworks and cadences, increasing group quota attainment from 45% to 100%+ in 60 days. Drove +20.8% MRR Q1→Q2, +229.5% surge in Q3, and 79% ARPU expansion while scaling partner-ecosystem penetration.
Built operational blueprint for a net-new global B2B SaaS organization scaling to 150+ personnel managing $250M+ ARR. Achieved 165% of FY25 targets and drove 5X growth in highest-value product sales while halving time-to-close by 50%.
Designed and executed a small-segment acquisition framework from scratch, scaling to 87% of Mid-Market revenue. Improved customer conversion to 53% and increased payroll solution attachments to 37%, delivering 4X improvement vs. prior ARPC benchmarks via partner and VAR playbooks.
Spearheaded multi-channel distribution frameworks to expand presence across corporate networks, franchises, and regulated specialty markets, securing double-digit growth in Legal and Healthcare. Built joint business planning models with Stripe, Squarespace, Lyft, and eBay to enable multi-product monetization strategies.
Founded Intuit’s first Strategic Partnerships organization (0→1) with the CMO, building ecosystem strategy, partner acquisition, integration governance, and co-marketing with revenue measurement. Originated and stewarded the Mailchimp–Intuit alliance and negotiated $150M+ multi-year AI/ML marketing agreements with Google and Meta.
Oversaw global Marketing Strategic Sourcing for a $750M+ spend portfolio and delivered $20M+ annual savings. Identified strategic opportunities that led to the creation of the formal Strategic Partnerships function.
Accelerated the Big Data division, growing it 76% and lifting the business unit to a $145M annual revenue run rate. Led international multi-tier channel programs across 800+ global enablement initiatives.
Directed global GTM strategy for Xbox LIVE, scaling the platform to 46M+ active users. Expanded Bing Webmaster publisher ecosystem from 250K to 900K active domains in 6 months and led virtualization rollouts across 7 nations.
Education
Degrees, certifications, and relevant coursework
University of Oregon
Bachelor of Arts, International Studies
Earned a Bachelor of Arts in International Studies from the University of Oregon.
San Diego State University
Master of Business Administration, Entrepreneurship & Management
Earned a Master of Business Administration with a focus in Entrepreneurship & Management from San Diego State University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Skills
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