Cristina Sardiña
@cristinasardia
Seasoned global partnerships and cloud alliances leader driving partner-led revenue and GTM expansion.
United StatesWhat I'm looking for
I am a seasoned leader with 20+ years driving partner-led revenue, global GTM, and enterprise alliances across hyperscalers, GSIs, ISVs, and VAR/MSP ecosystems.
I build and scale partner programs that accelerate cloud, AI/ML, data, cybersecurity, and ERP/CRM transformation, delivering measurable pipeline and ACV growth across multi-geo markets.
My work blends commercial acumen with operational rigor — overseeing integrated GTM, partner recruitment, marketplace activation, M&A integration, and executive engagement to influence new and recurring revenue.
I lead cross-functional teams to optimize forecasting, dashboards, and scalable workflows, and I’ve delivered outcomes such as 190% growth in qualified partner-led opportunities and significant ARR contributions from strategic integrations.
Experience
Work history, roles, and key accomplishments
VP of Partner Alliances
MTX Group Inc.
Feb 2024 - Present (2 years 4 months)
Spearheaded global partnerships and GTM strategies, expanding the partner ecosystem from 1 to 9 alliances and generating $9.3M+ influenced revenue while driving 190% growth in qualified partner-led opportunities within 12 months.
Delivered ERP, AI, and cloud analytics solutions, generating $12M+ partner-influenced pipeline and improving deal closure velocity by 15% while managing 150+ client relationships and 10+ strategic partner alliances.
Managed enterprise accounts and AI/ML analytics solutions, executing co-sell and marketplace-driven deals that generated $6.5M+ West Coast revenue and achieved quota attainment.
Directed enterprise clients and partner-led initiatives for cloud and digital transformation, accelerating partner-sourced pipeline 65% through joint business planning and enablement programs.
Led enterprise technology sales for healthcare, directing multimillion-dollar migrations and cloud initiatives that achieved 25% cost reduction and influenced $30M+ in new and recurring revenue.
Led sales, business development, and channel partnerships, achieving 87% revenue growth and 70% margin improvement while directing partner incentive and enablement programs.
Senior Account Manager
Transcend Information Inc.
Aug 2009 - Oct 2013 (4 years 2 months)
Directed VAR and channel sales across regulated industries, driving multimillion-dollar growth, expanding business across 26 locations, and running 50+ partner enablement sessions annually.
Education
Degrees, certifications, and relevant coursework
California State University, Fullerton
Bachelor of Arts, Business Administration
Activities and societies: Vice President, Marketing Programs – Society for Advancement of Management (SAM), CSUF
Bachelor of Arts in Business Administration with a concentration in Management.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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