Looking for a job

Jiyeon S

@jiyeons

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3 yrs in Startup Marketing | MBA student

United States

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my analytical skills to drive impactful marketing strategies and contribute to team success.

I am a dedicated digital marketing consultant with a strong background in data analytics and marketing strategy. My experience includes designing impactful landing pages and conducting in-depth market analyses that have secured over $100K in funding for my clients.

Throughout my career, I have successfully managed marketing campaigns that significantly increased user engagement and retention. At Bunnit, I led initiatives that resulted in an 81% increase in app downloads and improved retention rates by 30%. My ability to collaborate with cross-functional teams and leverage data analytics has been key to my success in driving brand growth and enhancing user experiences.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing and Communications

Current

Children’s Media Association

Jun 2023 - Present (1 year 11 months)

• Launched a monthly members-only newsletter, nearly doubling membership from 350 to 620 and increasing the open rate from 47% to 75%.
• Managed Instagram, LinkedIn, and website content strategy, successfully promoting monthly events and driving audience engagement.
• Partnered with Sesame Workshop, Nickelodeon, and Scholastic to organize monthly and annual events, increasing attendance by 63%.

Social Media Strategy Content Management Email Marketing Event Management Event Marketing Event Planning Graphic Design

Digital Marketing Consultant

OCHRE

Sep 2023 - Oct 2024 (1 year 1 month)

• Landing page design securing $100K+ investor funding.
• Market & competitive analysis defining brand positioning.
• Targeted influencer strategy identifying market opportunities.
• Comprehensive marketing roadmap spanning pre/post-launch campaigns innovative approach. Measurable results.

Digital Marketing Market Analysis Brand Development Landing Page Design Competitive Analysis Email Campaigns Influencer Marketing

Marketing Manager

Bunnit

Nov 2020 - Dec 2021 (1 year 1 month)

• Boosted downloads 81% via targeted digital marketing analytics
• Managed 6 influencer programs generating 20K+ Instagram hashtags
• Conducted user research driving feature development & app ranking surge Strategic. Impactful. Results-focused.

Digital Marketing User Interviews SEO ASO Data Analysis Marketing Strategy App Marketing Brand Awareness Brand Ambassador Program Management Influencer Marketing Data Analytics Digital Marketing Channels

Marketing Operations Assistant

C.R.E.W. Collective

Oct 2019 - Mar 2020 (5 months)

• Crafted client proposals through competitive market insights
• Managed cross-functional product photoshoots ensuring brand alignment
• Bilingual connector for Korean businesses entering U.S. market Strategic. Collaborative. Global perspective.

Proposals Market Research Bilingualism Business Development Client Relationship Management Market Analysis

Education

Degrees, certifications, and relevant coursework

Baruch College, Zicklin School of Business

Master of Business Administration, Business Administration

2025 -

Grade: 3.93

Studied various aspects of business administration including programming for analytics, data visualization, and web analytics. Analyzed datasets using Python and created interactive dashboards with Tableau.

Northeastern University

Bachelor of Science, Leadership

2019 - 2023

Grade: 3.75

Pursued a Bachelor of Science in Leadership, achieving Dean’s List and graduating Magna Cum Laude. Focused on leadership principles and their application in various contexts.