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JS@jiyeons
3 yrs in Startup Marketing | MBA student
United StatesI am a dedicated digital marketing consultant with a strong background in data analytics and marketing strategy. My experience includes designing impactful landing pages and conducting in-depth market analyses that have secured over $100K in funding for my clients.
Throughout my career, I have successfully managed marketing campaigns that significantly increased user engagement and retention. At Bunnit, I led initiatives that resulted in an 81% increase in app downloads and improved retention rates by 30%. My ability to collaborate with cross-functional teams and leverage data analytics has been key to my success in driving brand growth and enhancing user experiences.
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Work history, roles, and key accomplishments
Children’s Media Association
Jun 2023 - Present (2 years 5 months)
• Launched a monthly members-only newsletter, nearly doubling membership from 350 to 620 and increasing the open rate from 47% to 75%.
• Managed Instagram, LinkedIn, and website content strategy, successfully promoting monthly events and driving audience engagement.
• Partnered with Sesame Workshop, Nickelodeon, and Scholastic to organize monthly and annual events, increasing attendance by 63%.
OCHRE
Sep 2023 - Oct 2024 (1 year 1 month)
• Landing page design securing $100K+ investor funding.
• Market & competitive analysis defining brand positioning.
• Targeted influencer strategy identifying market opportunities.
• Comprehensive marketing roadmap spanning pre/post-launch campaigns innovative approach. Measurable results.
Bunnit
Nov 2020 - Dec 2021 (1 year 1 month)
• Boosted downloads 81% via targeted digital marketing analytics
• Managed 6 influencer programs generating 20K+ Instagram hashtags
• Conducted user research driving feature development & app ranking surge Strategic. Impactful. Results-focused.
C.R.E.W. Collective
Oct 2019 - Mar 2020 (5 months)
• Crafted client proposals through competitive market insights
• Managed cross-functional product photoshoots ensuring brand alignment
• Bilingual connector for Korean businesses entering U.S. market Strategic. Collaborative. Global perspective.
Degrees, certifications, and relevant coursework
BBMaster of Business Administration, Business Administration
2025 -
Grade: 3.93
Studied various aspects of business administration including programming for analytics, data visualization, and web analytics. Analyzed datasets using Python and created interactive dashboards with Tableau.
NUBachelor of Science, Leadership
2019 - 2023
Grade: 3.75
Pursued a Bachelor of Science in Leadership, achieving Dean’s List and graduating Magna Cum Laude. Focused on leadership principles and their application in various contexts.
Software and tools used professionally
United StatesYou can contact Jiyeon and 90k+ other talented remote workers on Himalayas.
Message Jiyeon
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