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@jiyeons
3 yrs in Startup Marketing | MBA student
I am a dedicated digital marketing consultant with a strong background in data analytics and marketing strategy. My experience includes designing impactful landing pages and conducting in-depth market analyses that have secured over $100K in funding for my clients.
Throughout my career, I have successfully managed marketing campaigns that significantly increased user engagement and retention. At Bunnit, I led initiatives that resulted in an 81% increase in app downloads and improved retention rates by 30%. My ability to collaborate with cross-functional teams and leverage data analytics has been key to my success in driving brand growth and enhancing user experiences.
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Work history, roles, and key accomplishments
Children’s Media Association
Jun 2023 - Present (2 years 5 months)
• Launched a monthly members-only newsletter, nearly doubling membership from 350 to 620 and increasing the open rate from 47% to 75%.
• Managed Instagram, LinkedIn, and website content strategy, successfully promoting monthly events and driving audience engagement.
• Partnered with Sesame Workshop, Nickelodeon, and Scholastic to organize monthly and annual events, increasing attendance by 63%.
OCHRE
Sep 2023 - Oct 2024 (1 year 1 month)
• Landing page design securing $100K+ investor funding.
• Market & competitive analysis defining brand positioning.
• Targeted influencer strategy identifying market opportunities.
• Comprehensive marketing roadmap spanning pre/post-launch campaigns innovative approach. Measurable results.
Bunnit
Nov 2020 - Dec 2021 (1 year 1 month)
• Boosted downloads 81% via targeted digital marketing analytics
• Managed 6 influencer programs generating 20K+ Instagram hashtags
• Conducted user research driving feature development & app ranking surge Strategic. Impactful. Results-focused.
C.R.E.W. Collective
Oct 2019 - Mar 2020 (5 months)
• Crafted client proposals through competitive market insights
• Managed cross-functional product photoshoots ensuring brand alignment
• Bilingual connector for Korean businesses entering U.S. market Strategic. Collaborative. Global perspective.
Degrees, certifications, and relevant coursework
Master of Business Administration, Business Administration
2025 -
Grade: 3.93
Studied various aspects of business administration including programming for analytics, data visualization, and web analytics. Analyzed datasets using Python and created interactive dashboards with Tableau.
Bachelor of Science, Leadership
2019 - 2023
Grade: 3.75
Pursued a Bachelor of Science in Leadership, achieving Dean’s List and graduating Magna Cum Laude. Focused on leadership principles and their application in various contexts.
Software and tools used professionally
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