Open to opportunities

Laurie Lewis

@laurielewis

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Marketing and business analytics student focused on data-driven digital marketing and performance optimization.

United States

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What I'm looking for

I seek a role applying data-driven marketing and analytics to improve digital engagement, with growth opportunities, collaborative culture, and hands-on responsibility.

I am a marketing and business analytics undergraduate who builds data-driven digital strategies and designs user-focused web experiences to increase engagement and performance.

Through internships I developed and executed content strategies, consolidated cross-platform analytics into unified dashboards, and wrote data-backed recommendations that shaped future campaigns. I self-taught Wix, LearnWorlds, HubSpot and applied tools like Tableau and Google Sheets to translate raw data into actionable insights.

I contribute in leadership roles, publishing educational marketing content and supporting business development projects with research, events logistics, and polished presentations. I bring a curious, results-oriented approach and a commitment to continuous learning in analytics and digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist & Performance Analyst

Current

LeadYouth Education

Aug 2025 - Present (6 months)

Developed and executed targeted content strategies and designed social media posts, case studies, blog posts, and email campaigns to increase engagement; consolidated platform analytics into unified dashboards and provided actionable recommendations. Built website UI from scratch using self-taught Wix, LearnWorlds, and HubSpot skills to support publishing and user experience.

Content Strategy Social Analytics UI UX wix HubSpot LearnWorlds Dashboarding Canva

Current

Business Development Intern

Current

Ellerslie Consulting LLC

Jun 2023 - Present (2 years 8 months)

Organized logistics and events, managed team calendars, and used Google Suite to streamline operations and ensure timely deliverables; researched and created a proposal presentation in PowerPoint for senior administration at Northeast Georgia Medical Center.

Business Development Event Logistics Google Workspace Calendar Management Research PowerPoint

Content Marketing Intern

LeadYouth Education

Jan 2025 - Aug 2025 (7 months)

Drove daily social engagement by creating and scheduling 2–3 high-impact posts per day and aggregated platform analytics in Google Sheets to generate data-driven recommendations. Authored comprehensive analytics reports to inform future content strategy.

Social Media Management Content Creation Google Sheets Analytics Scheduling Canva Adobe Express

Director of Blogs

University of Miami American Marketing Association

Jan 2025 - May 2025 (4 months)

Researched and analyzed digital marketing trends and consumer behavior to educate members and published biweekly blog posts simplifying complex marketing concepts for students.

Content Strategy Editorial Trend Research Marketing Analysis Writing Social Media

Education

Degrees, certifications, and relevant coursework

University of Miami Herbert Business School

Bachelor of Science in Business Administration, Marketing and Business Analytics

Grade: 3.89/4.0

Activities and societies: Foote Fellows Honors Program, Presidential Scholarship, Provost’s Honor Roll, Dean's List, The President’s Honor Roll; University of Miami American Marketing Association (Director of Blogs); Phi Chi Theta; Women in Business; Fashion Club; Belonging in Business

Pursuing a Bachelor of Science in Business Administration with majors in Marketing and Business Analytics; expected graduation December 2027 and active in honors programs and marketing coursework.